# Nutritious Tomato Water VEGGIWATER Tomato Water is Flavorful & Preservative-Free By Laura McQuarrie | Published 2019-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-water References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2019/us/products/view/product_id:43023/cat:45504) & [veggi-water](https://www.veggi-water.com) VEGGIWATER Tomato Water offers a refreshingly different way for people to hydrate, all the while receiving the beneficial nutrients and flavor of ripe Italian tomatoes. The beverage boasts a unique golden hue and is made without added sweeteners or preservatives. The 100% tomato beverage is vegan-friendly, non-GMO, low in calories, rich in [Vitamin C](https://www.trendhunter.com/trends/rubicon-spring-vits) and a source of potassium, and VEGGIWATER describes it as "the essence of the tomato." As an alternative to drinking beverages made with replenishing coconut, watermelon or other sweet and fruity ingredients, consumers are turning to [alternative vegetable water products](https://www.trendhunter.com/trends/veg8-cayenne) made with everything from artichokes and olives to carrots and cucumbers. These beneficial beverages offer enhanced benefits and flavor, making them appealing alternatives to other types of drinks. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Veggie Water:** Creating a new category of functional and nutrient-packed vegetable waters. - **Hydration Innovation:** Developing new beverages that offer unique and refreshing options for staying hydrated. - **Clean Label Drinks:** Meeting growing demand for transparent, natural, and preservative-free beverage options. ### Sectors Adopting This - **Functional Beverages:** Developing a new subcategory of healthy and nutrient-dense plant-based waters. - **Organic Food and Beverage:** Capitalizing on the trend towards health and wellness by creating organic and non-GMO drinks. - **Packaged Water:** Disrupting the conventional bottled water market with unique, flavorful and healthy water-based beverages. ## Related on Trend Hunter - [Savory Tomato-Based Juice Drinks](https://www.trendhunter.com/trends/natalies-orchid-island.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Savory Tomato Cocktails](https://www.trendhunter.com/trends/tomatini.md) - [Artisan-Quality Vegetable Juices](https://www.trendhunter.com/trends/veg-it-juice.md) - [Preservative-Free Fruit Waters](https://www.trendhunter.com/trends/real-fruit-water.md) - [Wellness-Promoting Tomato Juices](https://www.trendhunter.com/trends/natalies-juice.md) - [Tomato-Infused Bone Broths](https://www.trendhunter.com/trends/tomato-beef-bone-broth.md) - [Freeze-Dried Cherry Tomatoes](https://www.trendhunter.com/trends/freeze-dried-cherry-tomatoes.md)