# Tomato Soup Spice Cakes A 100-Year-Old Tomato Soup Spice Cake Recipe is Viral on TikTok By Laura McQuarrie | Published 2026-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-soup-spice-cake References: [foodandwine](https://www.foodandwine.com/tomato-soup-cake-trend-history-11968486) & [campbells](https://www.campbells.com/recipes/tomato-soup-spice-cake/)  A recipe for Tomato Soup Spice Cake first appeared in an undated cookbook sometime around the 20s or 30s, and in 2026, the recipe, popularized by post-war economic hardship, has been revived on [TikTok](https://www.trendhunter.com/trends/tomato-ice-toast). The warmly spiced cake is viral for its novel use of a can of [Campbell's](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups) condensed tomato soup, and it's said to be comparable to something like pumpkin bread thanks to the use of warming spices like cinnamon and cloves. On its website, Campbell's shares a recipe for Tomato Soup Spice Cupcakes, which makes the social media sensation particularly snackable, and other than a condensed tomato soup can, the ingredients it calls for are fairly ordinary: milk, butter, eggs, softened cream cheese, vanilla extract, confectioners' sugar, and a few other baking staples. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 72% | Activity: 77% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pantry-ingredient Nostalgia:** Signals potential for new product lines that reframe shelf-stable pantry items like condensed soups as premium baking and flavoring ingredients. - **Viral Heritage Recipes:** Demonstrates consumer appetite for digitized, century-old recipes that can reshape recipe discovery and home-cooking trends through platform-driven virality. - **Snackable Retro Desserts:** Highlights demand for portable, single-serve reinterpretations of traditional desserts that blend comfort flavors with modern convenience. ### Industries Being Reshaped - **Food Manufacturing:** Rises in interest for unconventional ingredient uses indicate opportunities to reformulate or co-brand classic pantry products toward baking and hybrid food segments. - **Social Media Marketing:** The TikTok-driven resurgence of a 100-year-old recipe exemplifies how short-form video can redefine product relevance and create rapid shifts in consumer purchasing behavior. - **Consumer Packaged Goods Retail:** Shifts in shopper curiosity toward nostalgic and multipurpose items suggest possibilities for novel merchandising, bundling, and private-label launches centered on pantry staples. ## Related on Trend Hunter - [Chocolate Crisp Snacks](https://www.trendhunter.com/trends/pringles-chocolate-block.md) - [Dirty Protein Shakes](https://www.trendhunter.com/trends/mug-brotein.md) - [Puppy-Focused Collaborative Contests](https://www.trendhunter.com/trends/pupperoni.md) - [Digital Recipe Tools](https://www.trendhunter.com/trends/cookpal.md) - [Nostalgic Combinational Food Flavors](https://www.trendhunter.com/trends/peach-vanilla-cobbler-flavor.md) - [Video Recipe Automations](https://www.trendhunter.com/trends/chef-lens.md) - [Branded Pistachio-Honoring Recipes](https://www.trendhunter.com/trends/wonderful-pistachios-and-chef-eitan-bernath.md) - [Recipe Extraction Tools](https://www.trendhunter.com/trends/recipe-extraction.md) - [Cookie-Like Fiber-Rich Cereals](https://www.trendhunter.com/trends/weetabix-crispy-minis-chocolate-chip.md)