# Herbaceous Solid Soaps The Roma Heirloom Tomato Soap Brick Nourishes Skin with Plant Oils By Laura McQuarrie | Published 2023-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-soap References: [popsugar](https://www.popsugar.com/beauty/november-beauty-launches-48996820) & [flamingoestate](https://flamingoestate.com/products/roma-heirloom-tomato-bar-soap)  The Roma Heirloom Tomato Soap Brick by [Flamingo Estate](https://www.trendhunter.com/trends/roma-heirloom-tomato-room-spray) is a unique, herbaceous soap that cleanses, moisturizes and supports skin with nutrient-dense plant oils. This unconventional soap makes the most of pure garden ingredients to share a biodegradable bar with wild-harvested tarragon, swallowtail butterfly and hand-picked Madagascan black pepper. The rich sensory experience that this [solid soap bar](https://www.trendhunter.com/trends/edible-soap) delivers includes notes of herbs and hints of spice for a delightfully different self-care experience in the bath or shower. Fans of Flamingo Estate's [Roma Heirloom Tomato Candle](https://www.trendhunter.com/trends/tomato-supercandle) will appreciate this new soap bar, along with other ways to enjoy its herbaceous scent, such as with the Roma Heirloom Tomato Hand Soap, Surface Cleaner and Room Spray. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 69% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Solid Soaps:** The Roma Heirloom Tomato Soap Brick showcases the trend of plant-based solid soaps using nutrient-dense plant oils for a unique self-care experience. - **Wild-harvested Ingredients:** The use of wild-harvested tarragon and hand-picked Madagascan black pepper in the soap highlights the trend of incorporating unique and exotic ingredients in beauty products. - **Herbaceous Scented Products:** Flamingo Estate's Roma Heirloom Tomato lineup introduces a range of soap, hand soap, surface cleaner, and room spray with a herbaceous scent, catering to the trend of offering scented products for varying purposes. ### Sectors Adopting This - **Natural Skincare:** The Roma Heirloom Tomato Soap Brick taps into the natural skincare industry, capitalizing on the demand for plant-based and nutrient-rich products. - **Sustainable Beauty:** The use of biodegradable ingredients in the brick soap aligns with the sustainable beauty industry, catering to consumers seeking eco-friendly alternatives. - **Experiential Bath Products:** Flamingo Estate's soap bar, with its herbaceous scent and rich sensory experience, targets the experiential bath products industry, offering a unique and delightful self-care experience. ## Related on Trend Hunter - [Nature-Inspired Aromatic Experiences](https://www.trendhunter.com/trends/roma-heirloom-tomato-room-spray.md) - [Vegetal Bodycare Collections](https://www.trendhunter.com/trends/bath-body-works-off-the-vine.md) - [Gardener-Targeted Soaps](https://www.trendhunter.com/trends/gardeners-soap-bar.md) - [Tomato-Scented Candles](https://www.trendhunter.com/trends/tomatoscented-candle.md) - [Botanical Artisan Soaps](https://www.trendhunter.com/trends/artisanmade-petite-floral-shaped-soap-collection.md) - [Nourishing Olive Oil Soaps](https://www.trendhunter.com/trends/olive-oil-soap.md) - [Spicy Snack-Inspired Soaps](https://www.trendhunter.com/trends/flamin-hot-bricc-soap.md) - [Collaborative Tomato Candles](https://www.trendhunter.com/trends/tomato-supercandle.md) - [Tomato Home Fragrance Collections](https://www.trendhunter.com/trends/tomato-oakmoss.md)