# Tomato Home Fragrance Collections Agraria x Monique Lhuillier Tomato Oakmoss is Fresh & Grounding By Laura McQuarrie | Published 2025-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-oakmoss References: [finance.yahoo](https://finance.yahoo.com/news/agraria-san-francisco-monique-lhuillier-120000883.html) & [agrariahome](https://agrariahome.com/)  [Tomato Oakmoss](https://www.trendhunter.com/trends/tomatoscented-candle) is the fourth home fragrance of the Monique Lhuillier x Agraria collection, and it explores the intersection of sophistication and natural beauty with notes of sun-ripened leaves, oakmoss and floral undertones. Tomato notes have emerged in personal perfumes and home fragrances for their green, vegetal profile that evokes garden tranquility and natural, sun-warmed comfort. "We wanted to create a fragrance that is both fresh and grounding—a scent that captures the unexpected beauty of tomato leaves layered with the deep, earthy warmth of oakmoss," said Monique Lhuillier. The Agraria x Monique Lhuillier Tomato Oakmoss collection includes reed and flower diffusers, candles and room sprays, and it is set to debut in Bergdorf Goodman, [Bloomingdale's](https://www.trendhunter.com/trends/para), and in select specialty and high-end retailers, as well as flagship Monique Lhuillier stores. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 40% | Freshness: 43% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Botanical-inspired Fragrances:** Scents influenced by natural elements like tomato leaves are becoming popular for their ability to evoke a sense of tranquility and earthiness. - **Luxury Collaborations:** Partnerships between high-end brands, such as fashion designers and fragrance companies, are resulting in unique and sophisticated home fragrance collections. - **Multi-use Home Fragrance Products:** The rise in demand for versatile home fragrance products like candles, diffusers, and sprays offers opportunities for creating cohesive aromatic experiences within living spaces. ### Industries Being Reshaped - **Home Fragrance:** The home fragrance industry is expanding with innovative collaborations and the introduction of unique scent profiles that reflect natural and fresh elements. - **Luxury Retail:** High-end retail outlets are increasingly embracing exclusive, collaborative collections that appeal to consumers seeking luxury and sophistication in everyday products. - **Lifestyle Brands:** Lifestyle companies are diversifying their offerings by including sensory experiences, such as fragrances, that enhance the overall ambiance and aesthetics of personal and shared spaces. ## Related on Trend Hunter - [Savory Gourmand Fragrances](https://www.trendhunter.com/trends/tomate-bebe.md) - [Garden-Fresh Fragrances](https://www.trendhunter.com/trends/from-the-garden-eau-de-toilette.md) - [Vegetal Bodycare Collections](https://www.trendhunter.com/trends/bath-body-works-off-the-vine.md) - [Collaborative Tomato Candles](https://www.trendhunter.com/trends/tomato-supercandle.md) - [Nature-Inspired Aromatic Experiences](https://www.trendhunter.com/trends/roma-heirloom-tomato-room-spray.md) - [Late-Summer Statement Home Sprays](https://www.trendhunter.com/trends/tomato-home-spray.md) - [Aromatic Tomato Vine Candles](https://www.trendhunter.com/trends/tomato-vine-scented-candle.md) - [Vegetable-Inspired Fragrance Campaigns](https://www.trendhunter.com/trends/veggies-fragrance.md) - [Fresh Vegetal Fragrances](https://www.trendhunter.com/trends/vegetable-based-scents.md)