# Late-Summer Statement Home Sprays MALIN+GOETZ and Rocco Join on the Tomato home spray By Amy Duong | Published 2025-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-home-spray References: [malinandgoetz](https://www.malinandgoetz.com/tomato-home-spray)  This new Tomato home spray takes center stage in a late-summer design moment inspired by peak August harvests. On August 12, a cherry tomato red edition of the [Super Smart Fridge](https://www.trendhunter.com/trends/rocco-x-wlffer-estate) launches, born from a collaboration between NYC-based [Rocco](https://www.trendhunter.com/trends/out-of-the-blue-fridge) and cult-favorite scent brand MALIN+GOETZ. It’s Rocco’s first sensory-driven release, merging crisp, design-focused function with the ripe romance of August tomatoes. Timed to the height of tomato season, each fridge includes MALIN+GOETZ’s signature [Tomato Home Spray](https://www.trendhunter.com/trends/roam-the-brand), bottling that just-picked feeling for your living space. The bold hue feels both playful and architectural, reflecting the cultural appetite for “tomato girl summer” and vibrant, fruit-forward maximalism. Transforming a utilitarian object into an expressive centerpiece, the launch blends practicality with allure. New Yorkers can experience the fridge in person at the MALIN+GOETZ Williamsburg store. Image Credit: Christina Stoever ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 29% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Sensory-driven Home Products:** Innovative collaborations focus on combining everyday domestic objects with sensory elements to create multi-sensory experiences in homes. - **Cultural Seasonal References:** Products inspired by seasonal produce, like tomatoes, align with cultural phenomena such as the 'tomato girl summer' trend. - **Expressive Utilitarian Design:** Utilitarian objects are being reimagined as pieces of art, offering both functionality and aesthetic appeal that transform ordinary spaces. ### Who This Affects Most - **Home Fragrance Industry:** The home fragrance market is expanding to include product offerings that double as decor items, enhancing both scent and visual appeal. - **Appliance Design:** Appliance design increasingly incorporates elements of fashion and culture, aligning functional products with contemporary aesthetics. - **Seasonal Decor:** Seasonal influences are being harnessed for interior decoration, creating opportunities for innovation in temporary or limited-edition home products. ## Related on Trend Hunter - [Tomato Home Fragrance Collections](https://www.trendhunter.com/trends/tomato-oakmoss.md) - [Nature-Inspired Aromatic Experiences](https://www.trendhunter.com/trends/roma-heirloom-tomato-room-spray.md) - [Collaborative Tomato Candles](https://www.trendhunter.com/trends/tomato-supercandle.md) - [Tomato-Scented Candles](https://www.trendhunter.com/trends/tomatoscented-candle.md) - [Savory Gourmand Fragrances](https://www.trendhunter.com/trends/tomate-bebe.md) - [Limited-Edition Smart Drinks Fridges](https://www.trendhunter.com/trends/rocco-x-wlffer-estate.md) - [Vegetable-Inspired Fragrance Campaigns](https://www.trendhunter.com/trends/veggies-fragrance.md) - [Garden-Fresh Fragrances](https://www.trendhunter.com/trends/from-the-garden-eau-de-toilette.md) - [Limited-Edition Tomato Sauces](https://www.trendhunter.com/trends/limited-edition-tomato-sauce.md)