# Multi-Format Vegetable Fragrance Lines Malin + Goetz Expands Its Tomato Collection By Jana Pijak | Written with AI assistance | Published 2026-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-collection-trend References: [glossy.co](https://www.glossy.co/beauty/at-malin-goetz-tomato-girl-summer-is-still-going-strong)  Malin + Goetz has grown its Tomato collection into a multi-format home and body lineup, featuring the brand’s signature [vegetal tomato scent across candles](https://www.trendhunter.com/trends/tomato-vine-scented-candle), room sprays, hand soap and lotion. The Tomato assortment now ranges from an $18 hand lotion to a jumbo three-wick candle produced in collaboration with Carbone, and the standard 9-ounce Tomato candle is offered in clear and limited-edition green glass vessels. Sales for the Tomato collection rose 52% year over year, while the standard 9-ounce candle grew 136% year over year, reflecting strong consumer demand for the note. The range was expanded gradually: the scent moved into room spray in 2024, hand soap and lotion in July, and a relaunched Carbone three-wick with a green vessel in August. For consumers, the collection lets fans layer a single vegetal scent across home and body for a cohesive atmosphere and routine. Multi-format fragrance offerings satisfy the desire to match personal care and home scent, while collaborations and special vessels add collectible appeal and gifting options. Image Credit: Malin + Goetz ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 73% | Activity: 84% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegetal Fragrance Expansion:** Savory botanical notes such as tomato are reshaping premium scent portfolios by creating distinctive alternatives to conventional floral, citrus and gourmand profiles. - **Scent Layering Routines:** Cross-category fragrance systems are turning home ambiance and personal care into unified rituals that deepen consumer attachment to a signature scent. - **Collectible Fragrance Formats:** Limited vessels, jumbo sizes and hospitality collaborations are adding scarcity and display value to everyday fragrance products. ### Who This Affects Most - **Home Fragrance:** Candles, sprays and decorative scent formats are gaining new relevance as brands translate niche olfactive identities into repeatable household experiences. - **Personal Care:** Hand soaps and lotions are becoming strategic extensions for fragrance brands as consumers seek sensorial consistency across daily routines. - **Luxury Gifting:** Premium packaging and co-branded editions are positioning scent products as accessible collectibles with stronger seasonal and occasion-based appeal. ## Related on Trend Hunter - [Luxury Body Care](https://www.trendhunter.com/trends/tomato-leaves-collection.md) - [Savory Gourmand Fragrances](https://www.trendhunter.com/trends/tomate-bebe.md) - [Vegetal Colognes](https://www.trendhunter.com/trends/vegetal-colognes.md) - [Vegetable-Inspired Fragrance Campaigns](https://www.trendhunter.com/trends/veggies-fragrance.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/fragrance-forward-bodycare.md) - [Verdant Tomato Candles](https://www.trendhunter.com/trends/limited-edition-tomato-supercandle.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [Herbaceous Home Fragrances](https://www.trendhunter.com/trends/from-the-garden-aroma-kit.md) - [Versatile Men's Grooming Products](https://www.trendhunter.com/trends/cypress-grapevine.md)