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# Beetroot Cocktail Mixers
Morris Kitchen's Tomato Beet Cocktail Mixer is Organically Sourced

By Jana Pijak | Published 2017-11-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tomato-beet
References: [morriskitchen](http://www.morriskitchen.com/shop/tomato-beet)

Brooklyn-based brand [Morris Kitchen](https://www.trendhunter.com/trends/dickinson-morris-pork-pies) specializes in artisanal drink ingredients that are organically sourced -- its [Beet Tomato cocktail mix](https://www.trendhunter.com/trends/yellow-tomato-bloody-mary-mix) is no exception and consists of vegetables that are known for their detoxifying properties.

This unique blend is a great addition to vodka, tequila or cider-based cocktails, and also features carrot, parsley, lettuce, spinach, and watercress ingredients. In addition to its best-selling Beet Tomato flavor, Morris Kitchen also offers other [vegetable based cocktail mixers](https://www.trendhunter.com/trends/bloody-mary-spritz) including its Pineapple Lime, Ginger Spice, and Citrus Agave options.

Appealing to health-conscious consumers, this cocktail mix is a guilt-free drink addition to alcoholic spirits. The product is less caloric than similar offerings on the market, and its nourishing ingredients help keep drinkers balanced when they are seeking for a healthier way to indulge.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Organic Cocktail Mixers:** The trend of using organically sourced ingredients in cocktail mixers is disrupting the beverage industry, providing a healthier option for consumers.
- **Vegetable-based Cocktails:** Combining vegetables and spirits in cocktails is a growing trend, opening up new flavor profiles and opportunities for mixes.
- **Detoxifying Cocktails:** Offering products that are not only delicious but also detoxifying is a trend that attracts health-conscious consumers.

### Industries Being Reshaped

- **Beverage:** Organic cocktail mixers and vegetable-based cocktails are disrupting the traditional alcoholic beverage industry.
- **Health Food:** The trend towards healthier and organic ingredients is shaking up the health food industry.
- **Fitness:** Products that detoxify and offer a healthier alternative to traditionally unhealthy drinks are disrupting the fitness industry.

## Related on Trend Hunter

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