# Umami Matcha-Infused Ketchups Wild & Fruitful To-Matcha Ketchup Was Created with Amazon By Michael Hemsworth | Published 2025-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tomatcha-ketchup References: [retailtimes](https://retailtimes.co.uk/amazon-teams-up-with-wild-fruitful-to-launch-to-matcha-ketchup/) & [amazon](http://amazon.co.uk/ToMatchaKetchup)  Wild & Fruitful To-Matcha Ketchup has been developed by the British-based small business through a partnership with Amazon UK to bring an unexpectedly umami condiment to shoppers this season. The product starts off with a base of rich, tangy tomatoes and pairs it with 100% natural ingredients including Japanese matcha for an umami taste profile. The product is thus ideal for dipping and dish finishing, while also being great for use in a variety of cooking recipes to elevate the taste in new, unexpected ways. Founder Jake Winter spoke on the Wild & Fruitful To-Matcha Ketchup and the partnership with Amazon saying, "Wild & Fruitful places taste above all else with any product that we launch, so when we discussed the prospect of To-Matcha Ketchup with Amazon, we were excited about the challenge! As a nation, Britain loves ketchup and matcha has become an everyday pick-me-up for so many people across the country. With To-Matcha Ketchup, we’ve brought the two ingredients together in a way that is surprisingly delicious – it’s the perfect talking point for foodies this Christmas!” ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 92% | Activity: 95% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Umami Flavor Innovation:** The incorporation of Japanese matcha into traditionally savory products like ketchup is transforming flavor profiles and challenging consumer palates. - **Hybrid Condiment Creations:** Fusing unexpected ingredients into everyday condiments is opening up new culinary possibilities and catering to adventurous food enthusiasts. - **E-commerce Product Launches:** Brands partnering with online retail giants such as Amazon ensure widespread distribution and exposure for novel product innovations. ### Who This Affects Most - **Specialty Food Products:** The rise of uniquely flavored condiments like matcha-infused ketchup is driving growth in the niche market for specialty culinary items. - **E-commerce Platforms:** Collaborations between small businesses and large e-commerce platforms are revolutionizing how niche products reach global consumers. - **Beverage and Tea Ingredients:** Utilizing ingredients traditionally found in beverages, such as matcha, in new food product applications showcases the versatility and broad appeal of tea-based flavors. ## Related on Trend Hunter - [Tangy-Sweet Ketchup Smoothies](https://www.trendhunter.com/trends/heinz-tomato-ketchup-smoothie.md) - [Umami Dubai Chocolate Bars](https://www.trendhunter.com/trends/dubai-chocolate-matcha.md) - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [Japanese-Sourced Organic Matcha Products](https://www.trendhunter.com/trends/ceremonialgrade-organic-matcha.md) - [Umami Matcha Latte Popcorns](https://www.trendhunter.com/trends/matcha-latte-popcorn.md) - [Regenerative Organic Matcha Products](https://www.trendhunter.com/trends/regenerative-organic-matcha.md) - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [Umami Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueur.md)