# Bloody Water Gun Fights Photographer Tomas Kauneckas Takes Water Wastage Seriously By Renee Ramsarran | Published 2011-02-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tomas-kauneckas References: [photographyserved](http://www.photographyserved.com/gallery/Dont-play-with-water/801538) & [behance.net](http://www.behance.net/kauneckas) Tomas Kauneckas is a popular Lithuanian [fashion and advertising photographer](https://www.trendhunter.com/trends/still-life-1). His series ‘Don’t Play With Water’ is aimed at making an impact on society's view on [water consumption](https://www.trendhunter.com/trends/waste-no-space-campaign). His sinister images include a bloody dinner scene and some not so friendly gunfire in the bedroom. His deadly themes and catastrophic exaggerations lend perfectly to the shock value of his photos. Take a look at all of these fantastic Tomas Kauneckas images, as he aims to spark an environmental discussion on [water supply](https://www.trendhunter.com/trends/luanda-waterpoints). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Water Conservation Awareness:** Disruptive innovation opportunity: Develop technology or campaigns that raise awareness about water conservation and encourage behavior change. - **Creative Shock Value Advertising:** Disruptive innovation opportunity: Explore controversial or unconventional advertising techniques to grab attention and start important conversations. - **Environmental Messaging Through Art:** Disruptive innovation opportunity: Combine art and environmental messaging to convey important issues in a visually compelling and thought-provoking way. ### Industries Being Reshaped - **Photography:** Disruptive innovation opportunity: Use photography as a powerful medium to raise awareness about social and environmental issues. - **Fashion:** Disruptive innovation opportunity: Integrate sustainability and water conservation principles into the fashion industry's practices, designs, and messaging. - **Advertising:** Disruptive innovation opportunity: Find innovative ways to create impactful advertisements that address pressing environmental concerns such as water wastage. ## Related on Trend Hunter - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Power-Free Water Blasters](https://www.trendhunter.com/trends/spyralx.md) - [Synchronous Firing Water Guns](https://www.trendhunter.com/trends/synchronous-firing-water-gun.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md)