# Ketchup-Flavored Macarons Heinz and Fauchon Teamed Up to Create Le Tomacaron By Laura McQuarrie | Published 2024-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tomacaron References: [campaignlive](https://www.campaignlive.co.uk/article/heinz-loves-macaron-maker-fauchon-ketchup-flavoured-tomacaron/1861223) & [fauchon](https://www.fauchon.com/en/fauchon-x-heinz/)  Popular macaron flavors like vanilla, chocolate and salted caramel are widely enjoyed but [Heinz](https://www.trendhunter.com/trends/kitkatchup) teamed up with macaron maker Fauchon to create the first-ever Tomacaron, challenging traditional sweet preferences. This creation merges Fauchon's [world-renowned macaron recipe](https://www.trendhunter.com/trends/chocolate-dipped-macarons) with the taste of Heinz Tomato Ketchup. As the partnering brands describe, "sauce superfans can expect to fall in love at first bite with flavors of delicate, sweet red berries; earthy and floral rhubarb and punchy ginger, combined and paired perfectly with the bright, tangy, and iconic Heinz Tomato Ketchup." Created for Valentine's Day, the first-ever Tomacaron was packaged into a co-branded boxed set for gifting, sharing or solo snacking. Just 57 boxes were made available and those who wanted to taste Tomacaron got to book a Tomacaron and Cocktail l'Inattendu experience at Grand [Café FAUCHON](https://www.trendhunter.com/trends/camp-scooters-duck). ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 96% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Savory Dessert Fusion:** The innovative fusion of savory and sweet flavors in the first-ever Tomacaron challenges traditional taste preferences. - **Limited Edition Collaborations:** The exclusive release of only 57 boxed sets for the Tomacaron presents a trend towards scarcity marketing strategies. - **Gourmet Experience Pairings:** The unique Tomacaron and Cocktail l'Inattendu experience at Grand Café FAUCHON introduces a new trend of experiential dining combinations. ### Where This Applies - **Food and Beverage:** Heinz and Fauchon's collaboration on the Tomacaron highlights opportunities for innovative flavor pairings in the food and beverage industry. - **Hospitality:** The exclusive tasting experience at Grand Café FAUCHON signifies a shift towards premium and personalized offerings in the hospitality sector. - **Retail:** The limited availability of the co-branded boxed set for the Tomacaron showcases a trend towards creating buzz and demand through scarcity in the retail sector. ## Related on Trend Hunter - [Ketchup Chocolate Bars](https://www.trendhunter.com/trends/kitkatchup.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md) - [Tangy-Sweet Ketchup Smoothies](https://www.trendhunter.com/trends/heinz-tomato-ketchup-smoothie.md) - [Ketchup-Flavored Candy Floss](https://www.trendhunter.com/trends/ketchup-cotton-candy.md) - [Mars-Inspired Tomato Condiments](https://www.trendhunter.com/trends/heinz-marz-edition-ketchup.md) - [Ketchup-Colored Interior Paints](https://www.trendhunter.com/trends/ketchup-colored-interior-paint.md) - [Ketchup-Based Pasta Sauces](https://www.trendhunter.com/trends/ketchup-on-pasta.md) - [Umami Matcha-Infused Ketchups](https://www.trendhunter.com/trends/tomatcha-ketchup.md) - [Seasonal Pumpkin-Flavored Macarons](https://www.trendhunter.com/trends/pumpkin-macaron.md)