# Authentic Beer Branding Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink By Jamie Danielle Munro | Published 2014-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tom-rotsaert References: [packageinspiration](http://www.packageinspiration.com/viven-the-art-of-belgian-brewing.html/) & [llamagraffix.be](http://www.llamagraffix.be/) Tom Rotsaert is a graphic designer from Belgium, so to commemorate one of the items his country does best, he put together the [packaging for the award-winning beer brand](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) Viven. The resulting design is authentic and quite simplistic. For the Viven glasses, the name of the company runs across the center in a [white blocked font](https://www.trendhunter.com/trends/Rithms-Enlite). The background of the label for the bottles is a slightly aged white color, again making the [beer look authentic](https://www.trendhunter.com/trends/mekong-river) as if it's been around for centuries. The font here, however, is slightly more colorful, with Tom Rotsaert using red, blue and yellow hues to name a few. The packaging is not overwhelming, and clearly gets the Viven name across to people walking past in liquor stores, which is exactly what the company wants. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Simplistic Packaging:** Opportunity for brands to embrace minimalistic and authentic packaging designs. - **Authentic Branding:** Brands can capitalize on the trend of creating a sense of heritage and history through their branding. - **Colorful Typeface:** Innovation in using vibrant and colorful typefaces to create visual impact and differentiation. ### Industries Being Reshaped - **Craft Beer:** With the increasing popularity of craft beer, there is an opportunity for breweries to differentiate and engage consumers through authentic and simplistic branding. - **Graphic Design:** Graphic designers can find opportunities to create unique and visually appealing packaging designs for beverage brands looking to stand out on store shelves. - **Alcohol Retail:** Alcohol retailers can leverage the trend of authentic branding to curate a selection of craft beers with visually appealing and minimalist packaging, attracting customers looking for unique products. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md)