# Wooden Pod Lights Self-Taught Designer Tom Rossau Shapes Birch into Brilliance By Jessica Marcel | Published 2010-01-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tom-rossau References: [contemporist](http://www.contemporist.com/2010/01/13/photos-of-tom-rossau-making-an-st-903-lamp/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [tomrossau.dk](http://www.tomrossau.dk/) Danish designer Tom Rossau documents the making of one of his [twistedly beautiful lamps](https://www.trendhunter.com/trends/loops-lamp) in the gallery above. The ST 903 lamp (he names all of his lamps with numbers) was made from birch, like many of Tom Rossau’s designs. The ST 903 is only the beginning in this light designer’s portfolio. For more on Tom Rossau, check out the links below. He’s a prolific designer with a twisted sense of style. **Implications** - Consumers are attracted to items that contain a more [organic feel](https://www.trendhunter.com/trends/lapso) to them. Products that contain a more natural approach are appealing to those who want to live a more environmentally integrated lifestyle. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 45% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Organic Lighting:** Designers can explore using organic materials, such as birch, to create unique and eco-friendly lighting products. - **Twisted Designs:** Designers can experiment with unusual and unconventional shapes to create intricate and visually stunning lighting products. - **Personalized Naming:** Companies can adopt a personalized naming convention for their products, creating a unique and identifiable brand identity. ### Who This Affects Most - **Interior Design:** Interior design companies can leverage organic and visually appealing lighting products to enhance their clients' living spaces. - **Home Decor:** Home decor companies can use organic lighting products to appeal to environmentally-conscious consumers who seek sustainable products for their homes. - **Artistic Lighting:** Lighting companies can create designer products with unique shapes and personalized naming conventions, appealing to art enthusiasts and collectors. ## Related on Trend Hunter - [Sculptural Wooden Lamps](https://www.trendhunter.com/trends/arc-lamp.md) - [Twisting Timber Lampshade Designs](https://www.trendhunter.com/trends/twisted-lasercut-wooden-lampshade.md) - [Wooden Sustainable Table Lamps](https://www.trendhunter.com/trends/woodo.md) - [Pine Wood-Inspired Minimal Lamps](https://www.trendhunter.com/trends/jakobsson.md) - [Design-Focused Wooden Lamps](https://www.trendhunter.com/trends/wooden-soul.md) - [Wooden Pendant Lamp Collections](https://www.trendhunter.com/trends/wood-collection-1.md) - [Plant Pod-Inspired Pendant Lights](https://www.trendhunter.com/trends/nature-inspired-pendant-light.md) - [Timber Wood Handmade Lighting](https://www.trendhunter.com/trends/onu-series.md) - [Ultra-Chic Sculptural Lighting Designs](https://www.trendhunter.com/trends/sculptural-lighting-design.md)