# Dairy Product Rebrandings ButterflyCannon's Brand Label for Tom Parker Creamery is a Bold Upgrade By Madison Mackay | Published 2018-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tom-parker-creamery References: [dexigner](https://www.dexigner.com/news/30731) & [packagingnews](https://www.packagingnews.co.uk/design/new-packs/butterflycannon-creates-brand-identity-tom-parker-creamery-09-02-2018) Well known marketing company ButterflyCannon created a [new brand label](https://www.trendhunter.com/trends/north-coast-organic) for the [Tom Parker Creamery](https://www.trendhunter.com/trends/the-guvnor), a range of [high quality dairy products](https://www.trendhunter.com/trends/golden-hooves-salted-butter) that were inspired by the founder's great grandfather. Each product was created by using permeate-free whole milk, exclusively from free range and pasture-fed cows. ButterfulyCannon worked with founder Jack Martin to create a new label and slogan to rebrand the products. The slogan 'Uncompromisingly Good Dairy' is now posted on each product, as well as a brand new graphic design for all of the packaging. The packing upgrade to all Tom Parker Creamery products is set to build a brand that is worthy of care and attention from customers around the world. Image Credit: Butterflycannon, Tom Parker Creamery ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** The rebranding of Tom Parker Creamery products highlights a trend towards sustainable packaging in the dairy industry. - **Clean Labeling:** The use of a new label with a simple and clear message on Tom Parker Creamery products reflects the growing trend of clean labeling in the dairy industry. - **Premiumization:** The rebranding efforts of Tom Parker Creamery aim to position their products as premium offerings within the dairy market. ### Who This Affects Most - **Dairy:** The rebranding of Tom Parker Creamery products demonstrates opportunities for innovation and differentiation in the dairy industry. - **Packaging:** The sustainable packaging upgrade for Tom Parker Creamery products presents disruptive innovation opportunities in the packaging industry. - **Marketing/advertising:** ButterflyCannon's collaboration with Tom Parker Creamery indicates potential for disruptive innovations in the marketing and advertising industry, particularly in rebranding and slogan creation. ## Related on Trend Hunter - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Oat-Based Creamer Rebrands](https://www.trendhunter.com/trends/oatly-8.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md)