# Pride-Honoring Joint Fashion Capsules Diesel and Tom of Finland Foundation Launch a New Capsule By Amy Duong | Published 2025-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-of-finland-foundation References: [shop.diesel](https://shop.diesel.com/en/unisex/pride/)  Diesel continues to work in collaboration with the Tom of Finland Foundation for their fourth Pride collection. The new range is comprised of hoodies, sweatpants, [undergarments](https://www.trendhunter.com/trends/taimi), tees, and more -- all of which are detailed with Tom of Finland Foundation's artwork. The collection is now available to shop, and it is all defined by an artful angle meant to [celebrate LGBTQ+ voices](https://www.trendhunter.com/trends/worn-with-pride). It features expressive designs that showcase the Foundation and its years of work. This year, the collaborative range shines a spotlight on some of the most notable works of Tom's. He has depicted handymen, cops, and more -- these are decorating jockstraps, [phone cases](https://www.trendhunter.com/trends/diesel-x-casetify), tees, to name a few. Notably, photos from Tom of Finland's parties from 1990 to 2005 are seen on the apparel. Image Credit: Bruce Labruce ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 87% | Activity: 79% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Art-infused Fashion Collections:** Collaborations like Diesel's with the Tom of Finland Foundation are merging art with fashion, creating unique wardrobes that carry messages beyond aesthetics. - **Celebratory LGBTQ+ Apparel:** Fashion lines that prominently celebrate LGBTQ+ communities provide platforms for visibility and expression within the mainstream market. - **Nostalgic Cultural References:** Drawing on cultural memories, such as Tom of Finland's party photos from the 1990s, adds layers of storytelling and heritage to modern fashion pieces. ### Who This Affects Most - **Fashion:** The fashion industry is increasingly engaging in collaborations that highlight cultural narratives, offering consumers products with deeper connections and significance. - **Art:** Art institutions and foundations are finding new life in consumer products, as their works enter everyday items, bridging the gap between art appreciation and accessibility. - **Cultural Preservation:** By incorporating iconic imagery and historical references, industries dedicated to cultural preservation can reach wider audiences and ensure lasting impact. ## Related on Trend Hunter - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Graphic Tech Accessories](https://www.trendhunter.com/trends/diesel-x-casetify.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Fashion-Driven Tech Accessories](https://www.trendhunter.com/trends/casetify-6.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md)