# Artful Collaborative Graphic Streetwear WHOLE Joins Tom of Finland on a New Graphic Collection By Amy Duong | Published 2022-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tom-of-finland-2 References: [hypebeast](https://hypebeast.com/2022/10/whole-tom-of-finland-collaboration-release-information-los-angeles) Fashion imprint [WHOLE](https://www.trendhunter.com/trends/wholefood-multivitamin) works in [collaboration with Tom of Finland](https://www.trendhunter.com/trends/wasted-youth-x-tappei) on a new collection alongside one another showcased through a lookbook that is shot by Sean Doolan. The shoot takes place at the Tom of Finland house located in Los Angeles that was first built back in 1911. The apparel is packed with [artful graphics](https://www.trendhunter.com/trends/a-days-march-1) that are true to Tom of Finland's artwork and iconography. There are eight pieces in the capsule in total with artworks including 'Tom’s Man, Menergy, Mirror Mod, Mustache Duo and Daddy." The base foundation often comes in black and white to allow the graphics to stand out boldly. The silhouette is boxy and has a quality build with a heavyweight 14 oz. cotton. Image Credit: Sean Doolan ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 56% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Collaborative Streetwear Fashion:** The trend of collaborative streetwear fashion offers an opportunity for artists and brands to collaborate and create unique collections that express creativity and appeal to a specific target audience. - **Artful Graphic Design:** The trend of artful graphic design in apparel is an opportunity for designers to showcase their artwork and create unique clothing collections that stand out in the market. - **Iconography in Fashion:** The trend of incorporating iconography into fashion offers an opportunity for brands to create original collections with recognizable symbols that appeal to specific niches and audiences. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry could benefit from the trend of collaborative streetwear and artful graphic designs by partnering with artists and designers to create unique collections that appeal to specific target audiences and stand out in the market. - **Art and Design:** The art and design industry could take advantage of the trend of incorporating iconography into fashion by collaborating with fashion brands to create original and recognizable symbols that could also be used in other areas such as advertising and marketing. - **Photography and Visual Media:** The photography and visual media industry could benefit from the trend of artful graphic design in apparel by collaborating with fashion brands to create visually stunning and captivating lookbooks that showcase the clothing collections in unique and appealing ways. ## Related on Trend Hunter - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md)