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# Thai Soup-Inspired Chocolates
The SIAMAYA Thai Coconut Curry Chocolate is Inspired by Tom Kha

By Jana Pijak | Published 2023-02-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tom-kha
References: [onyxchocolates](https://onyxchocolates.com/collections/bars/products/siamaya-thai-coconut-curry)

![Thai Soup-Inspired Chocolates](https://cdn.trendhunterstatic.com/thumbs/498/tom-kha.jpeg)

The SIAMAYA 65% Thai Coconut Curry chocolate bar is an homage to traditional Thai Tom Kha soup -- described as a gentle and smooth dish.

This bar combines "[coconut dark chocolate](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar) with flavorful chilies, lemon-grass, galangal oil, and [candied tomatoes](https://www.trendhunter.com/trends/anis-tomato-chocolate)" in a truly unique final product. The chocolate is made with locally grown, pesticide-free cacao beans that are imported from Thailand.

SIMAYA specializes in chocolates that highlight traditional ingredients with flavors that pay homage to Asian cuisine. In addition to this Thai Coconut Curry chocolate bar, other notable flavors include Thai Peanut Curry, Indonesian Fried Noodle and Black Sesame Yuzu. The brand also creates handcrafted bonbons, [ice creams](https://www.trendhunter.com/trends/banana-tree-soy-sauce-ice-cream) and other confections that can be customized for those seeking a unique gift option.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 54% | Activity: 52% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Asian-inspired Chocolates:** Opportunity for chocolate companies to explore unique flavors and ingredients from Asian cuisine.
- **Locally-sourced Ingredients:** Creating chocolates with locally-grown, pesticide-free cacao beans allows for promotion of sustainable and environmentally-conscious practices.
- **Customized Confections:** Offering customizable chocolates and other confections as unique gift options can set companies apart in a crowded market.

### Where This Applies

- **Chocolate Manufacturing:** Innovation in flavor profiles and ingredient sourcing can differentiate products and attract consumers in a highly competitive industry.
- **Food and Beverage Retail:** Carrying unique and interesting chocolate flavors can drive sales and create loyal customers.
- **Gift and Specialty Retail:** Customization options for chocolate and other confections can provide consumers with unique and innovative gift-giving options.

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