# Post-Punk Photo Books Tom Kavanagh's 'ECC. Photographs From Offset Festival 2009' By Tiana Reid | Published 2010-08-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tom-kavanagh References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=27&ArticleID=8097) & [tomkavanagh](http://www.tomkavanagh.com/) Tom Kavanagh's book, 'ECC. Photographs From Offset Festival 2009,' is a [photo documentary](https://www.trendhunter.com/trends/the-last-resort-exhibition) of the ECC Stage and Offset Festival that captures some visuals of the DIY post-punk movement. Using film cameras from the 1970s and digital manipulations, Tom Kavanagh creates photographs that have an uncanny resemblance to the [punk-rock movement](https://www.trendhunter.com/trends/harajuku-punk) that took place thirty years ago. Tom Kavanagh's book takes a serious look at how underground subcultures create meaning for themselves and their scenes. **Implications** - Kavanagh attributes his newest collection of photographs to his attraction to [deviant subcultures](https://www.trendhunter.com/trends/wildest-ones-yet), claiming that subgroups from the past are being reinvented by this generation and incorporating the values and beliefs of modern day to create new scenes. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **DIY Subcultures:** Opportunity for businesses to tap into the growing market of DIY subcultures by offering products and services that cater to their unique needs and values. - **Retro Photography:** Innovative possibilities exist for businesses to develop and market retro-inspired photography equipment and editing tools that allow photographers to capture and manipulate images in a vintage style. - **Documentary Photography:** Opportunity for businesses to collaborate with photographers and artists to create photo documentaries that capture and preserve underground subcultures and movements. ### Where This Applies - **Fashion:** Fashion brands can explore collaborations with underground subcultures and incorporate their aesthetics and values into their designs and marketing strategies. - **Photography Equipment:** Manufacturers of photography equipment can develop and market retro-style cameras and accessories that appeal to photographers looking to capture images with a vintage feel. - **Publishing:** Publishers can capitalize on the demand for photo documentaries by working with photographers and artists to produce books that tell the stories of underground subcultures and movements. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Punk-Inspired Parisian Factories](https://www.trendhunter.com/trends/gsl-gallery.md) - [Britpop Photography Exhibitions](https://www.trendhunter.com/trends/oasis-photography-exhibition.md) - [Surfing-Focused Books](https://www.trendhunter.com/trends/raymond-pettibon-1.md)