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# Kaleidoscopic Water Towers
Tom Fruin Illuminates the NYC Skyline with a Colorful Structure

By Kevin Young | Published 2012-06-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tom-fruin
References: [designboom](http://www.designboom.com/weblog/cat/10/view/21584/kaleidoscopic-watertower-by-tom-fruin.html) & [tomfruin](http://www.tomfruin.com/)

Water towers are usually dull and come off as industrial-like but Tom Fruin manages to turn one into an attractive site.

This [luminous art installation](https://www.trendhunter.com/trends/making-the-invisible-visible) entitled ‘Watertower’ is a 25 by 10 foot water tank that can be spotted from New York City’s skyline. Fruin is a Brooklyn-based artist who gathered 1,000 pieces of [colorful plexiglass](https://www.trendhunter.com/trends/colorscape-installation) salvaged from all over the city. The [kaleidoscopic water tower](https://www.trendhunter.com/trends/the-bird-mammal-shelter) sits atop of a Brooklyn building situated on the east river waterfront.

The water tank is illuminated with sunlight during the day and glows in the night with a light show set within the structure. The photographs show the perspective from inside the water tower; some have empty spaces showing a natural view while others are distorted with eccentric colored glass. Watertower by Tom Fruin will be running until the end of June.

Photo Credits: [designboom](http://www.designboom.com/weblog/cat/10/view/21584/kaleidoscopic-watertower-by-tom-fruin.html), [tomfruin](http://www.tomfruin.com/)

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 46% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Artistic Water Structures:** The trend of using water towers as a medium for art installation can act as a disruptive innovation opportunity for the art industry
- **Adaptive Reuse of Salvaged Materials:** The trend of using salvaged materials in construction of art installations can act as a disruptive innovation opportunity for the construction industry
- **Interactive Installation Art:** The trend of interactive installation art can act as a disruptive innovation opportunity for the entertainment industry by enabling it to provide a unique experience to visitors

### Who This Affects Most

- **Art:** The use of water towers as a medium for art installation can be adopted by the art industry to create unique artworks and installations
- **Construction:** The use of salvaged materials in construction of art installations can provide an opportunity for the construction industry to promote sustainability and cost-effectiveness
- **Entertainment:** Interactive installation art can offer an opportunity for the entertainment industry to provide visitors with a unique and engaging experience

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