# Tom Ford's Racy New Ad Controversial Cologne Campaign By Bianca | Published 2007-08-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tom-fords-racy-new-ad-controversial-cologne-campaign References: [adrants](http://www.adrants.com/2007/08/squeeze-breasts-open-mouth-or-legs-insert.php) Tom Ford's latest cologne ad might be considered a little crude, but the sexy advertising technique is certainly proving effective. The commercial is getting a lot of attention for the [provacative image](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) of a woman grabbing her unnaturally round, full breasts with her manicured hands, pressing them together to show off a bottoel of [Tom Ford for Men Fragrance](https://www.trendhunter.com/trends/tom-ford-bois-pacifique) in her cleavage. As if that weren't enough, the lubed-up woman has her [bright red lips](https://www.trendhunter.com/trends/reserve-lip-color) parted wide to create "an agape 'insert here' mouth," as AdRants.com put it. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Provocative Advertising:** Brands can explore the use of controversial and attention-grabbing advertising techniques to generate buzz and increase brand awareness. - **Sexual Imagery:** Incorporating provocative and sexual imagery in ad campaigns can be an effective way to capture consumer attention and create a memorable brand image. - **Boundary-pushing Ads:** Brands can push the boundaries of traditional advertising norms by creating ads that provoke, shock, and challenge societal expectations. ### Where This Applies - **Fragrance:** The fragrance industry can leverage provocative advertising techniques to differentiate their products in a competitive market and appeal to a wide range of consumers. - **Fashion:** The fashion industry can adopt boundary-pushing ads to break through the clutter and create a strong brand identity that resonates with the target audience. - **Cosmetics:** Cosmetic brands can explore the use of sexual imagery to create a sense of allure and desire for their products, positioning them as bold and fearless choices. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Seductive Vanilla-based Fragrances](https://www.trendhunter.com/trends/vanille-fatale.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Fig-Centered Luxury Fragrances](https://www.trendhunter.com/trends/tom-ford-figue.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md)