# Bareskin Perfume Campaigns Gigi Hadid Stuns in the Tom Ford Velvet Orchid Fragrance Ad By Farida Helmy | Published 2014-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-velvet-orchid References: [fashiongonerogue](http://www.fashiongonerogue.com/gigi-hadid-gets-naked-tom-ford-velvet-orchid-fragrance-ad/) & [tomford](http://www.tomford.com/brand/) To launch its [new perfume](https://www.trendhunter.com/trends/art-of-perfuming), Gigi Hadid poses almost naked with just a bottle of the latest Tom Ford Velvet Orchid perfume for the sexy new campaign. The on-the-rise Sports Illustrated swimwear model capitalizes on her svelte figure and shows it off for the new ad with only her blonde curly hair, [sultry smoky eyes, deep pink lips](https://www.trendhunter.com/trends/tom-ford-runway-lip-color) and the ultra feminine Tom Ford Velvet Orchid perfume for company. As the new face of the fragrance, the 19-year-old stunner was photographed in a way to pay a sensational homage to Violet Beauregarde. Captured by fashion photographer Mario Sorrenti, the highly anticipated campaign was recently released on social media and is smoking hot -- how can it not be with the barely covered Hadid highlighting all her curves? ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nude Perfume Campaigns:** There is an opportunity to create nude perfume campaigns that highlight the sensual nature of the fragrance. - **Celebrity-endorsed Perfumes:** Partnering with celebrity endorsers like Gigi Hadid can help generate buzz and interest in new perfume releases. - **Social Media Advertising:** Social media platforms are a great way to reach younger audiences and create buzz around new perfume releases through visually stunning ads. ### Industries Being Reshaped - **Perfume Industry:** There is an opportunity for perfume companies to shake up traditional advertising and marketing methods to reach younger audiences in unique ways. - **Fashion Industry:** Fashion photographers and models can collaborate with perfume companies to create visually striking campaigns that generate buzz and interest. - **Celebrity Endorsement Industry:** As celebrity endorsements continue to be a popular marketing tactic, there is an opportunity for companies to partner with celebrities who align with their brand values and target audience. ## Related on Trend Hunter - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fig-Centered Luxury Fragrances](https://www.trendhunter.com/trends/tom-ford-figue.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Seductive Vanilla-based Fragrances](https://www.trendhunter.com/trends/vanille-fatale.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md)