# Affluent Casanova Catalogs The Tom Ford SS12 Lookbook Features Dapper Lady Killer Fashion By Meghan Young | Published 2012-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-ss12-lookbook References: [hypebeast](http://hypebeast.com/2012/01/tom-ford-2012-springsummer-lookbook/) & [tomford](http://www.tomford.com/) The Tom [Ford](https://www.trendhunter.com/trends/percival-x-ford) SS12 lookbook puts aside the dapper Brit boy look for a more Casanova-inspired persona. Although still dashing from head to toe, there is a lady killer charm that oozes out of model Mathias Bergh's pores. Like an affluent, Italian playboy, Bergh's style is a throwback to the 50s and 60s. Shot by the multi-talented designer himself, the Tom Ford SS12 lookbook has a candid and sensual appeal that would make Terry Richardson proud. Nevertheless, in place of grittiness, these shots are incredibly refined. The star's smoldering sexiness is simply a result of his demeanor, not his lack of clothing or provocative poses -- although his co-star does help in that department. The catalog is filled with [Ford's signature tailoring](https://www.trendhunter.com/trends/graphpaper-ss26), large ties and aviators. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Casanova-inspired Fashion:** Opportunity to create clothing lines or marketing campaigns that capture the lady killer charm of 50s and 60s Casanova style. - **Candid and Sensual Lookbooks:** Opportunity for designers to create more candid, sensual lookbooks that emphasize refined sexiness over provocative poses. - **Signature Tailoring Styles:** Opportunity to innovate on classic tailoring styles with modern twists or sustainability initiatives. ### Where This Applies - **Fashion and Apparel:** These trends have the potential to disrupt the fashion and apparel industry by changing consumer preferences and design inspirations. - **Photography and Advertising:** Opportunity to disrupt the photography and advertising industries by prioritizing candid and sensual aesthetics over traditional techniques. - **Sustainability and Ethical Fashion:** Opportunity for the fashion industry to merge classic tailoring styles with sustainable and ethical practices to create eco-friendly fashion lines. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)