# 70s-Era Editorials The Tom Ford Spring/Summer 2013 Ad Campaign Features Retro Styling By Tana Makmanee | Published 2013-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-spring-summer-2013 References: [fulltimeford](http://www.fulltimeford.com/2013/01/16/tom-ford-springsummer-2013-ad-campaign-karlina-caune-and-simon-van-meervenne-hi-res/) & [tomford](http://www.tomford.com/) Those who adore the classically sleek stylings of designer Tom Ford will be excited to see his new Spring/Summer 2013 ad campaign. The new campaign is visually stunning, and takes a [retro 70s approach](https://www.trendhunter.com/trends/horse-power-collection) to the new line. From tailored suits to beautifully striking disco-like dresses, this collection of Tom Ford's new Spring/Summer Campaign showcases a bit of the classic 70s-era fashion with a hint of modern day stylings. With [striking black ensembles](https://www.trendhunter.com/trends/contemporary-femininity), shiny disco-inspired dresses, and sleek hair stylings, this [new ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) by Tom Ford is the perfect combination of our favorite retro fashions with some modern twists. This new campaign is sure to attract fans of the much-beloved designer, as well as those who adore era-themed fashions. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **70s-inspired Fashion:** Fashion industry can capitalize on the growing demand for retro fashion, and add modern twists to appeal to younger generations. - **Nostalgia Marketing:** Brands can use nostalgia to evoke positive emotions and connect with consumers who value heritage and authenticity. - **Vintage-inspired Advertising:** By using retro elements in advertising campaigns, companies can appeal to consumers who appreciate classic aesthetics. ### Sectors Adopting This - **Fashion:** Fashion companies can create new lines and raise brand awareness by incorporating retro styles in their collections. - **Advertising:** Advertising agencies can use nostalgia tactics to create effective marketing campaigns for clients. - **Retail:** Retail companies can target nostalgia-seeking consumers by offering vintage-inspired products and in-store experiences. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md)