# Suggestive Accessory Ads The Tom Ford Spring/Summer 2012 Campaign is Racy By Jana Pijak | Published 2012-04-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/mathias-bergh-for-tom-ford-springsummer-2012-campaign/) Staying true to the brand's racy advertising techniques, the Tom Ford Spring/Summer 2012 accessory campaign is suggestive. The luxurious advertorial stars models Mathias Bergh and Mirte Maas. Mathias enjoys himself, laughing as he playfully bites on Mirte's shoe and kisses her passionately while she licks his cheek. Photographed by designer Tom Ford, this alluring advertorial is the epitome of wealth and over-indulgence. Showcasing the label's latest accessory pieces, the model pair sports eye glasses, summer shades and flirty footwear. Both are dressed for an evening out with Mathias sporting suits, while Mirte wears a slew of fitted frocks. Indulging in wealth and passion, the Tom Ford Spring/Summer 2012 accessory advertorial is spirited and suggestive. Staying true to his controversial branding, the famed designer presents fashion lovers with a subtle and playful take on sensuality. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Suggestive Advertising:** Opportunity to explore more provocative and alluring advertising techniques to capture attention and create desire. - **Luxury Fashion Accessories:** Trend towards showcasing high-end and exclusive fashion accessories to cater to affluent consumers seeking indulgent experiences. - **Controversial Branding:** Embracing controversy and pushing boundaries to attract attention and differentiate from competitors in the fashion industry. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to create bold and suggestive advertising campaigns to enhance brand image and appeal to target audiences. - **Luxury Goods:** Demand for high-end fashion accessories and products that embody wealth, status, and exclusivity. - **Advertising:** Opportunity for advertisers to experiment with provocative and controversial messaging to create buzz and engage consumers. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)