# Suggestive Suit Ads The Tom Ford Spring 2012 Men's Lookbook is Racy By Jordy E | Published 2012-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-spring-2012 References: [fashionising](http://www.fashionising.com/clothing/b--tom-ford-ss12-mens-23203.html) & [tomford](http://www.tomford.com/) The Tom Ford Spring 2012 menswear lookbook is shamelessly racy. While the focus is on the clothing pieces, attention is also drawn to a female model who is found alongside the images. This woman is clad in revealing clothing, often barebacked. The sensual undertones are apparent here, displaying a sensual approach to the line. The Tom Ford label is known for its mix of European motifs with expert tailoring. These suits display this exact mix, only with a new wide-brimmed feature. Many of the trousers follow a relaxed style, presenting a contrast to the common preference for slim male fits. The three-pieced packages also offer formal and casual looks, and despite the scandalous appeal of the lookbook, the brand’s panache for style and class is apparent. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Racy Fashion Advertising:** There is an opportunity for brands to push the boundaries of traditional fashion advertising by incorporating more provocative and sensual elements. - **Relaxed Fit Trousers:** The trend of relaxed-style trousers provides opportunities for clothing brands to offer alternative options to the slim-fit styles commonly seen in the male fashion industry. - **Mixing European Motifs with Tailoring:** The combination of European motifs and expert tailoring presents an opportunity for designers to create unique and sophisticated clothing that stands out in the market. ### Where This Applies - **Fashion Advertising:** The fashion advertising industry can adapt by exploring more daring and sensual approaches to promote clothing brands. - **Men's Fashion:** The men's fashion industry can capitalize on the trend of relaxed-fit trousers by offering a wider variety of options to cater to different customer preferences. - **Designer Clothing:** Designers can leverage the trend of mixing European motifs with expert tailoring to create unique and high-end clothing collections that appeal to sophisticated consumers. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)