# Fierce Formal Lookbooks Tom Ford Spring 2010 Menswear Looks are Nothing to Frown About By Marissa Liu | Published 2010-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-spring-2010 References: [designscene.net](http://www.designscene.net/2010/02/tom-ford-ss10-menswear-lookbook.html) & [tomford](http://www.tomford.com/) Looking rather cross, model Jon Kortajarena is pictured in a series of suits and a bit of casual wear for the Tom [Ford](https://www.trendhunter.com/trends/percival-x-ford) Spring 2010 lookbook. Plaid bow ties and paisley dinner jackets abound, as do eye-obscuring shades. Kortajarena, a Ford favorite, appears with immaculately groomed hair and facial stubble in this shoot. The [Tom Ford Spring 2010 collection](https://www.trendhunter.com/trends/tom-ford-boutique) is full of vibrant colours and swirling, busy patterns--things you don’t often see in menswear. We wonder if one of the dapper [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) stars Ford dresses will dare wear some of the showier pieces from this collection-we sure hope so. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Vibrant Menswear Patterns:** Opportunity to disrupt the menswear industry by introducing bold and busy patterns into traditional suits and jackets. - **Plaid Bow Ties:** Potential for disruptive innovation in the accessories industry by introducing plaid bow ties as a trendy and fashionable choice. - **Eye-obscuring Shades:** Disruptive potential in the eyewear industry by creating fashionable and unique sunglasses that completely obscure the eyes. ### Who This Affects Most - **Menswear:** Opportunity for manufacturers and designers to capitalize on the trend of incorporating vibrant colors and busy patterns in men's clothing. - **Accessories:** Chance for companies to introduce plaid bow ties as a trendy and stylish accessory, targeting fashion-forward consumers. - **Eyewear:** Potential for innovation in the eyewear industry by developing fashionable sunglasses that offer a unique eye-obscuring design. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)