# Actress Lip Color Campaigns The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved By Michael Hemsworth | Published 2024-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-runway-lip-color References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-08-23/tom-ford-taps-angelina-jolie-for-new-runway-lip-color-campaign/) & [tomford](https://www.tomford.com)  The Tom Ford Runway Lip Color collection has been added to the fashion brand's beauty product range as a series of high-quality cosmetics for consumers to incorporate into their beauty routine. The lip color collection includes [18 shades](https://www.trendhunter.com/trends/luminous-matte) in all that include 10 existing colors alongside eight new ones to satisfy those seeking out different color options to choose from. The lip colors are each formulated with a hydrating complex that's intended to condition the lips during wear and provide a rich, fade-resistant color that will last all day. The Tom Ford Runway Lip Color collection is being promoted with a campaign starring Angelina Jolie who is captured by Mert Alas and Marcus Piggott in a series of shots that pay homage to feminine beauty and power. Image Credit: Tom Ford Beauty/ Mart Alas and Marcus Piggott ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 68% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Beauty Products:** Celebrity endorsements, like Angelina Jolie's campaign for Tom Ford, can drive consumer interest and credibility in high-quality cosmetic products. - **Long-lasting Hydrating Lipsticks:** Lipsticks formulated with hydrating complexes that provide rich, fade-resistant color meet the demand for long-lasting and moisturizing beauty products. - **Expansive Color Palettes:** The addition of a broad spectrum of shades, including new and existing colors, caters to consumers' desire for diverse and customizable beauty options. ### Industries Being Reshaped - **Cosmetics:** Innovations in formulations that combine hydration and long-wear performance are transforming consumer expectations within the beauty sector. - **Fashion:** Collaborations between fashion brands and high-profile celebrities are bridging the gap between style and beauty, creating holistic brand experiences. - **Photography:** High-impact advertising campaigns captured by renowned photographers, such as Mert Alas and Marcus Piggott, are elevating the visual storytelling in beauty marketing. ## Related on Trend Hunter - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Hydrating Crayon-Style Lip Products](https://www.trendhunter.com/trends/runway-lip.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Director-Approved Lip Balms](https://www.trendhunter.com/trends/augustinus-bader-x-sofia-coppola.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)