# Controversial Ad Bans Italian Tom Ford Sunglasses Ad By lourdes sanchez bayas | Published 2008-04-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-racy-ads-redux-sunglasses-ad-gets-banned-in-italy References: [fabsugar](http://fabsugar.com/1570483) This ad for [Tom Ford's sunglasses](https://www.trendhunter.com/trends/no-rules-club) got banned in Italy by the Institute for Advertising Self-Discipline (IAP) which is the country's advertising watchdog. The ad shows a red-lipped, sunglass-wearing woman with a man's finger in her mouth. Fabsugar says it was banned because the IAP deemed it vulgar and because the "scene evokes an offending and abusive act against women, which degrades the dignity of the person." This image might indeed be [offensive](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), but I have definitely seen much, much worse from Tom Ford before so this is kind of a surprise. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Controversial Ad Bans:** The trend of controversial ads being banned due to offensive and degrading content presents an opportunity for businesses to prioritize inclusive and respectful advertising. - **Cultural Sensitivity in Advertising:** The trend towards cultural sensitivity in advertising should encourage businesses to ensure their marketing materials are respectful and appropriate for diverse audiences. - **Female Empowerment Advertising:** The trend of promoting female empowerment and positive body image in advertising presents opportunities for businesses to lead the way in promoting healthy self-perceptions and gender equality. ### Where This Applies - **Advertising:** The advertising industry as a whole must prioritize responsible marketing and take steps to avoid offensive content in their advertisements. - **Fashion:** The fashion industry should consider the impact their marketing materials have on society, and strive to portray their products in a positive and inclusive manner. - **Media and Entertainment:** The media and entertainment industry can lead the charge in promoting cultural sensitivity and responsible marketing by offering platforms for advertisements that meet these standards. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)