# Shower Play Print Ads The Tom Ford Neroli Portofino Campaign is Wet and Wild By Summer Luu | Published 2011-04-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-neroli-portofino References: [highsnobette](http://www.highsnobette.com/news/2011/04/14/tom-ford-unisex-scent-ad-campaign/) & [tomford](http://www.tomford.com) The Tom Ford Neroli Portofino campaign showcases a new line of bath and beauty products with a set of sensual and wet ads using nudity to entice potential buyers. Tom Ford's new line aims to reinvent the [classic eau de cologne](https://www.trendhunter.com/trends/devotion-for-men) and evoke the seductive essence of the Italian coast. Is it so seductive that you would want to drench each other in these bath products while in the nude? Maybe -- if you're frisky like that. The unisex scent of the collection revitalizes and nourishes the skin with nature-rich ingredients. It is offered in a body moisturizer, shower gel, body oil, bath scrub and bath soap. The Tom Ford Neroli Portofino campaign is both playful and hot with its wet and wild ads. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Sensual Bath Products:** Opportunity for innovative bath and beauty brands to create sensual products that evoke a seductive experience. - **Unisex Skincare:** Innovation potential for gender-neutral skincare lines that offer revitalizing and nourishing benefits to all skin types. - **Provocative Advertising:** Opportunity for marketers to create provocative and attention-grabbing ads that entice potential buyers. ### Where This Applies - **Bath and Beauty Products:** Disruptive innovation potential in the bath and beauty industry by creating nature-rich, seductive products that redefine the eau de cologne. - **Natural Skincare:** Opportunity for natural skincare brands to develop unisex products with revitalizing and nourishing ingredients. - **Marketing and Advertising:** Innovation potential in the marketing and advertising industry through the creation of provocative and sensual campaigns that capture consumer attention. ## Related on Trend Hunter - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Woodsy Californian Fragrances](https://www.trendhunter.com/trends/tom-ford-bois-pacifique.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Fig-Centered Luxury Fragrances](https://www.trendhunter.com/trends/tom-ford-figue.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)