# Nudevertising Glasses Tom Ford Gets Racy in Fall/Winter Eyewear Ads By mediterranean | Published 2009-08-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-eyewear-fall-winter-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/08/tom-ford-anna-maria-jagodzinska-ads.html) & [tomford](http://www.tomford.com/#/en/thebrand/advertising/fall/winter2009withtomford) We've previously seen the first [Tom Ford Eyewear](https://www.trendhunter.com/trends/tom-ford-boutique) ad from the Fall/Winter 2009-2010 campaign featuring a naked Anna Jagodzinska. Now we bring you the [complete ads](https://www.trendhunter.com/trends/alessandro-micheles) with [top Spanish model Jon Kortajarena](https://www.trendhunter.com/trends/velvet-heat) joining her. While Anna wore nothing but her Tom Ford glasses, Jon was more humble as he accessorized with a Tom Ford watch. The new Fall/Winter campaign was shot by designer Tom Ford himself. **Implications** - With so many advertisements being introduced every day, it's becoming harder to gain the attention of consumers. Only the most shocking images will garner the interest needed to sell a product. Companies could develop their campaigns using more elements guaranteeing a surprise response from viewers in order to better market products. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Shocking Advertising:** Companies could develop their campaigns using more elements guaranteeing a surprise response from viewers in order to better market products. - **Nudity in Advertising:** Utilizing nudity in advertising could capture attention and create a buzz around a product or brand. - **Self-shot Campaigns:** Creating campaigns shot by the designer or other figures of the brand themselves could add a personal touch and authenticity to the marketing message. ### Who This Affects Most - **Fashion:** The fashion industry can explore shocking advertising and nudity to create memorable and attention-grabbing campaigns. - **Eyewear:** Eyewear brands could consider incorporating unexpected elements, such as nudity, into their advertising to differentiate themselves and attract consumer attention. - **Luxury Goods:** Luxury brands can experiment with self-shot campaigns to showcase their craftsmanship and high-quality products in a more personal and authentic way. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)