# Single Man Spectacles The Spring 2010 Tom Ford Eyewear Ads By Marissa Liu | Published 2010-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-eyewear-ads References: [fashiongonerogue](http://fashiongonerogue.com/2010/01/tom-ford-eyewear-spring-2010-campaign-preview-carolyn-murphy-nicholas-hoult-by-tom-ford/) & [tomford](http://www.tomford.com/#/en/eyewear) Fresh from his well-reviewed turn as a young, empathetic student in 'A Single Man,' actor Nicholas Hoult tries his hand at modeling in the Tom [Ford](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt) Eyewear ads for Spring 2010. The preview of the campaign looks like typical Ford. Featuring a [naked, heavily cat-eyed Carolyn Murphy](https://www.trendhunter.com/trends/velvet-heat), a Ford favorite, brazenly combing Hoult's slick, side-parted hair, the Tom Ford Eyewear ads are less controversial than some of their predecessors, but no less hot. **Implications** - Businesses that portray their products being used by attractive and charming individuals will likely experience profitable returns. Consumers will likely invest in those products that will generate a particular situation or outcome. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Attractive Product Endorsements:** Businesses that portray their products being used by attractive and charming individuals will likely experience profitable returns. - **Desired Outcome Marketing:** Consumers will likely invest in those products that will generate a particular situation or outcome. - **Controversial Advertising:** Controversial ads can still generate a lot of attention and hype in the market. ### Where This Applies - **Fashion:** Fashion brands can leverage attractive models to endorse their products and attract customers. - **Cosmetics:** Cosmetic companies can highlight the desired outcomes of their products to entice potential customers. - **Advertising:** Advertising agencies can explore controversial advertising strategies to create buzz and increased awareness for their clients. ## Related on Trend Hunter - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [LGBTQIA+-Supportive Eyewear Designs](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)