# Woodsy Californian Fragrances Tom Ford Bois Pacifique Evokes the Essence of Northern California By Michael Hemsworth | Published 2025-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-bois-pacifique References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2025-01-21/tom-ford-debuts-bois-pacifique-fragrance-with-john-david-washington/) & [tomford](https://www.tomford.com)  The Tom Ford Bois Pacifique fragrance is the latest scent from the fashion house that's debuting with a new campaign starring actor John David Washington. The fragrance itself puts notes of sandalwood, cedar, oakwood, cardamom, turmeric and akigalawood in the spotlight for an aromatic profile that calls to mind the essence of the forest environment. The fragrance thus has [woodsy notes with spiciness](https://www.trendhunter.com/trends/copal-de-terre) throughout, which makes it well suited for consumers seeking out a more [naturalistic scent option](https://www.trendhunter.com/trends/david-beckham-true-instinct). The Tom Ford Bois Pacifique fragrance is arriving with the aforementioned campaign starring Washington who was captured by photographer David Sims in [Big Sur](https://www.trendhunter.com/trends/big-sur-eucalyptus) amongst the trees. The campaign featuring Washington comes as a logical choice given the actor's rise to prominence, which includes SAG and Golden Globe nominations. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 65% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Naturalistic Fragrance Profile:** Fragrances that incorporate woodsy and spicy elements are appealing to consumers desiring an immersive and natural scent experience. - **Celebrity-backed Fragrance Campaigns:** Utilizing high-profile actors like John David Washington in marketing campaigns elevates brand prestige and appeal through celebrity influence. - **Sense of Place Scents:** Perfumes that evoke specific geographical locations, such as Northern California, aim to create a unique sensory journey for wearers. ### Who This Affects Most - **Fragrance Industry:** The custom scent industry is poised for innovations with formulations highlighting natural and locally-inspired ingredients. - **Celebrity Marketing:** The realm of celebrity endorsements and collaborations offers brands a powerful strategy to capture diverse consumer markets. - **Luxury Goods Sector:** High-end goods companies are increasingly integrating nostalgia and locality to enhance the exclusivity and emotional connection of products. ## Related on Trend Hunter - [Fig-Centered Luxury Fragrances](https://www.trendhunter.com/trends/tom-ford-figue.md) - [Woody Gourmand Fragrances](https://www.trendhunter.com/trends/weworewhat-001.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Rustic Autumn Fragrances](https://www.trendhunter.com/trends/hinoki-cedarwood-cologne-intense.md) - [Seductive Vanilla-based Fragrances](https://www.trendhunter.com/trends/vanille-fatale.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Woody Dark Cherry Fragrances](https://www.trendhunter.com/trends/cerise-riche.md)