# Dynamic Threesome Fashion Ads The Tom Ford AW13 Campaign is Bold and Bright By Meghan Young | Published 2013-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-aw13 References: [fashionising](http://www.fashionising.com/pictures/s--Tom-Ford-AW-13-campaign-17109-1.html) As though channeling the dynamic energy of Charlie's Angels, the Tom Ford AW13 ad campaign focuses on a magnetic threesome, all of whom would turn heads. While their beauty is undeniable, much of this is due to the bold outfits they are clad in. From dizzyingly checkered skirts and cheetah fur jackets to starburst dresses and elaborate thigh-high boots, the looks are made for strong, statement-making women. Shot by the American designer himself, the Tom Ford AW13 ad campaign stars models Gemma Aicha Refoufi, Herieth Paul, Soo Joo and Zuzanna Bijoch as well as male models Juan Bettancourt, Oli Tyler and Conrad Bromfied. It was captured against a stark white backdrop, which highlights the bright colors even more. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Fashion Campaigns:** Fashion ads that focus on bold and bright outfits for statement-making women. - **Dynamic Model Groupings:** Dynamic energy in fashion ads depicted through the use of magnetic threesomes. - **High-contrast Photography:** Fashion ads emphasizing bright colors and sharp outlines against a stark white background. ### Who This Affects Most - **Fashion Industry:** Innovative fashion campaigns that embrace bold, statement-making styles. - **Photography Industry:** High-contrast photography that emphasizes bright colors and sharp outlines against a stark white background. - **Marketing Industry:** Creative use of model groupings to convey a sense of dynamic energy that captures consumer attention. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)