# Look-a-Likevertising The Tom Ford ‘A Single Man' Editorial Looks like Ed Westwick By Jacqueline Parrish | Published 2009-10-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-a-single-man References: [homotography.blogspot](http://homotography.blogspot.com/2009/10/nicholas-hoult-tom-ford-out-magazine.html) & [out](http://www.out.com/) For the latest issue of Out, a magazine that caters to gay and lesbian culture, Tom Ford made his directorial debut with the “A Single Man” film. The former designer of [Gucci](https://www.trendhunter.com/trends/la-famiglia-campaign) and Yves Saint Laurent featured an Ed Westwick (of Gossip Girl fame) look-a-like in the Tom Ford “A Single Man” editorial feature. The model looked suave and sophisticated in shots showcasing his slick-hair and attitude in a series of aristocratic fashion. **Implications** - **You can actually be sued for getting look-a-likes in campaigns... Dig deeper on the below Celebrities are undoubtedly an important part of the advertising industry. Celebrity-endorsed products are hugely beneficial to companies who use them and thus businesses using [celebrity look-a-likes](https://www.trendhunter.com/trends/luxury-menswear-campaign) is not surprising. Rather than a company spending huge figures on a celebrity sponsorship, businesses can save money on advertising costs, yet retain all of the famous figure recognition in their advertising campaigns. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 4% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Look-a-like Advertising:** Companies can save money by using celebrity look-a-likes in advertising campaigns. - **Aristocratic Fashion:** Aristocratic fashion styles are gaining popularity in editorial features. - **Celebrity Sponsorship Alternatives:** Businesses are exploring alternatives to traditional celebrity sponsorships. ### Where This Applies - **Advertising:** The advertising industry can benefit from utilizing celebrity look-a-likes in campaigns. - **Fashion:** The fashion industry can innovate by incorporating aristocratic styles in their designs. - **Marketing:** Marketing professionals can explore new options for celebrity endorsements in campaigns. ## Related on Trend Hunter - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)