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# Vibrant Polished Summer Attire
The Tom Ford 2013 Spring/Summer Line is Inspired by 50s Hollywood

By Trenton Millar | Published 2012-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-2013-springsummer
References: [fuckingyoung.es](http://fuckingyoung.es/tom-ford-springsummer-2013-lookbook/) & [tomford](http://www.tomford.com/)

The Tom Ford 2013 Spring/Summer look book focuses on a rising young 50s [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) star. This man will be the first to play a leading role in a color movie. Consequently, he chooses to outfit himself in plenty of vibrant colors. Being a Hollywood star, he always needs to look good. During the day he wears well-tailored suits underneath his leather jacket or thigh-length trench coat. Once the sun goes down, this leading man sports [tuxedos that dare to use color](https://www.trendhunter.com/trends/tom-ford-boutique) instead of just black and white. And, if he ever has to go swimming, he wears a pair of [floral-printed short trunks](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler). Once again, Tom Ford finds a way to keep its fashions on the cutting-edge while remaining classic-looking.

The models in the Tom Ford 2013 Spring/Summer lookbook are Lucho Jacob and Simon Van Meervenne.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 64% | Activity: 68% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Rising Vibrant Colors:** Disruptive innovation opportunity: Explore the use of vibrant colors in fashion to create a visually striking and attention-grabbing style.
- **Colorful Tuxedos:** Disruptive innovation opportunity: Challenge traditional black and white tuxedo norms by incorporating bold colors to create unique and eye-catching formalwear.
- **Floral-printed Trunks:** Disruptive innovation opportunity: Introduce floral prints into swimwear to add a touch of personality and style to traditional swim trunks.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Embrace vibrant colors, unusual tuxedo designs, and unique swimwear prints to attract fashion-forward consumers.
- **Film and Entertainment:** Disruptive innovation opportunity: Collaborate with fashion designers to create bold and colorful costumes for characters, reflecting the evolving trends in fashion.
- **Luxury Goods:** Disruptive innovation opportunity: Offer high-end fashion items in vibrant colors, attracting customers who seek exclusive and unconventional luxury products.

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