# Jubilant Leg-Biting Ads The Tom Ford 2012 Campaign Stars the Playful Mirte Maas and Mathias Bergh By Meghan Young | Published 2012-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tom-ford-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/mirte-maas-tom-ford-spring-2012-campaign-tom-ford/) & [tomford](http://www.tomford.com/) As glamorous and elegant as models Mirte Maas and Mathias Bergh look in the Tom Ford 2012 campaign, they shun the stoic statuesque poses often associated with these fashion designs. Instead, they succumb to their playful and loving sides as they laugh and tease for the camera. Shot by Tom Ford himself, the Tom Ford 2012 campaign is infectiously happy. It showcases rich jewel tone suits, shirts and skirts that are perfect for the winter season, but the overall attitude speaks of spring. Essentially, this [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) bridges the gap between the two seasons beautifully. Even though the Tom Ford 2012 campaign was shot in Palm Springs, California, the only sun present is in the two models' smiles. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Fashion Campaigns:** Opportunity for fashion brands to deviate from traditional stoic advertising and embrace more joyful and lighthearted themes. - **Season-bridging Ad Campaigns:** Opportunity for brands to create ads that appeal to consumers throughout all seasons, not just the one the product is marketed for. - **In-house Advertising Photography:** Opportunity for brands to save costs and improve creative control by utilizing in-house photography talent for ad campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands, especially those with winter or spring collections, can utilize playful and season-bridging themes for their advertising campaigns. - **Photography:** In-house photography studios can offer their talents to brands looking for creative control and cost savings in their advertising campaigns. - **Marketing and Advertising:** Marketers can encourage brands to deviate from traditional advertising themes and embrace more lighthearted and joyful campaigns that appeal to consumers year-round. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)