# Caged Whiskey Bottle Designs Tom Dixon's Johnnie Walker Blue Label Includes an Ice Bucket and Cap By Joey Haar | Published 2017-07-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tom-dixon-johnnie-walker References: [thedrinksreport](http://www.thedrinksreport.com/news/2017/17077-tom-dixon-designs-luxury-johnnie-walker.html) & [johnniewalker](https://www.johnniewalker.com/en/our-whisky/limited-edition-whiskies/blue-label-limited-edition/) Whisky is typically considered the purview of North American distilleries, but those distilleries aren't necessarily precluded from collaborating with fellows across the pond, as Tom Dixon's Johnnie Walker Capsule Series shows. The [limited-edition luxury whisky series](https://www.trendhunter.com/trends/johnnie-walker-black-label-squid-game) was designed by Tom Dixon, the famed British designer, and it includes a bottle, ice bucket, coaster, and cap, all of which are crafted [bespoke](https://www.trendhunter.com/trends/hunter-luxury). The clearest aesthetic across Tom Dixon's Johnnie Walker Capsule Series is the use of a copper cage. The grated motif includes a tall cage that contains the [designer bottle](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle) as well as a covering for the ice bucket. The cap and coaster are also colored with copper, though they are both solid rather than perforated. The Capsule Collection was unveiled at Milan Design Week 2017 and will make it to consumers by October of 2017. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Luxury Whisky Kits:** Collaboration between distilleries and designers for bespoke, limited-edition whisky series with unique bottle design and accompanying accessories. - **Copper Cage Motif:** Incorporating a copper cage design across various products as a unifying aesthetic element. - **Bespoke Alcoholic Beverage Accessories:** The creation of unique and stylish accessories such as ice buckets, coasters, and caps to accompany high-end alcoholic beverages. ### Where This Applies - **Alcohol Beverage:** Collaborations between beverage companies and designers utilizing unique packaging design for luxury, limited edition products. - **Design:** Creating bespoke, limited edition designs for luxury products such as alcoholic beverages. - **Retail:** Marketing and selling bespoke, unique, and high-end alcoholic beverages and accompanying accessories in retail spaces. ## Related on Trend Hunter - [Metallic Whisky Bottle Cases](https://www.trendhunter.com/trends/levolution-collection.md) - [Ultralight Premium Whiskey Bottles](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Sculptural Whiskey Bottle Cases](https://www.trendhunter.com/trends/kengo-kuma-1.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Après-Ski Whiskys](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet.md)