# Funny Film Character Ads The Tom Cruise Robert Pattinson 2010 MTV Movie Awards Promo By Vittoria Natarelli | Published 2010-06-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tom-cruise-robert-pattinson-2010-mtv-movie-awards References: [buzzfeed](http://www.buzzfeed.com/ritaseven/2010-mtv-movie-awards-robert-pattinson-is-tom-cru-b40) The Tom Cruise Robert Pattinson 2010 [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal) Movie Awards promo is a combination of [multi-generation heart-throbs](https://www.trendhunter.com/trends/bury-the-beef-campaign). Cruise takes on the character of Les Grossman (whom he played in 'Tropic Thunder') to give Pattinson career advice. This promo is great because it plays up on the appearance of Pattinson and the attention he receives because of it. Cruise is hilarious and his role is just as convincing as it was in Tropic Thunder. The Tom Cruise Robert Pattinson 2010 MTV Movie Awards promo will for sure generate some buzz around the event! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 27% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** Opportunity for brands to create promotional content by combining the star power of multiple celebrities. - **Humorous Advertising:** Potential for brands to create funny and engaging ads that captivate and entertain audiences. - **Event Buzz Marketing:** Brands can leverage promotional campaigns related to popular events to generate hype and attention. ### Who This Affects Most - **Film and Entertainment:** Opportunity for movie studios to collaborate with celebrities and create funny and memorable promotional content. - **Advertising and Marketing:** Companies specializing in creating humorous and attention-grabbing ads can capitalize on the trend of using funny film characters in commercials. - **Event Management:** Event organizers can use celebrity endorsements and collaborations to generate excitement and anticipation for upcoming events. ## Related on Trend Hunter - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md)