# Mad Hatter Flash Mobs Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line By Marissa Brassfield | Published 2009-09-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tom-binns-alice-in-wonderland References: [eon.businesswire](http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20090903005215&newsLang=en) [Disney](https://www.trendhunter.com/trends/disney-halloween-jewelry) built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with a [flash mob tea party](https://www.trendhunter.com/trends/limitedtime-iced-teas), which you can see in the video above. Tom Binns' 'Alice in Wonderland' jewelry line will be released along with the Tim Burton-directed movie in the spring of 2010. Check out some screenshots of the flash mob above. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Flash Mob Marketing:** The use of flash mobs as a marketing strategy can create buzz and generate excitement for new product releases. - **Movie Tie-in Merchandise:** Collaborations between movie studios and fashion designers can lead to innovative and unique merchandise lines that capitalize on the popularity of a film. - **Experiential Promotions:** Creating interactive and memorable experiences, such as flash mobs, can engage consumers and leave a lasting impression of the brand or product. ### Industries Being Reshaped - **Fashion Jewelry:** The fashion jewelry industry can explore collaborations with movie studios to create limited edition pieces tied to popular films, expanding their customer base and driving sales. - **Film & Entertainment:** Movie studios can leverage partnerships with fashion designers to create unique merchandise lines that not only generate additional revenue but also increase fan engagement and brand loyalty. - **Event Planning & Marketing:** Event planners and marketers can incorporate flash mobs and other experiential promotions into their strategies to help brands stand out, create social media buzz, and engage audiences in a memorable way. ## Related on Trend Hunter - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md) - [Halloween-Themed Jewelry Collections](https://www.trendhunter.com/trends/disney-halloween-jewelry.md) - [Animated Film Pop-Up Tours](https://www.trendhunter.com/trends/disneys-zootopia-2.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Chic Whimsical-Film Collections](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule.md) - [Electrifying Jewelry Window Displays](https://www.trendhunter.com/trends/tiffany-co-netflix.md) - [Film-Themed Retailer Collections](https://www.trendhunter.com/trends/target-x-disney-the-little-mermaid-collection.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Melting Apple-Shaped Mugs](https://www.trendhunter.com/trends/poison-apple-mug.md)