# Fantasy-Inspired Faux Advertising These Pieces of Tolkien Art Turn His Work into Ads By Angela Rajic | Published 2014-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tolkien-art References: [mightymega](http://mightymega.com/2014/02/04/if-j-r-r-tolkien-worked-in-advertising/) & [designtaxi](http://designtaxi.com/news/363449/If-J-R-R-Tolkien-Worked-In-Advertising/) Artist Valerio Amaro has designed this set of unique Tolkien art posters the use famous lines from the fantasy author’s books as advertising slogans. For example, the poster for the TomTom GPS device features the line "Not all those who wonder are lost," while a proposed airline ad reads "Fly You Fools" from the infamous scene where Gandalf the wizard dies in Fellowship of the Ring. Other ads include Land Rover, Rolex and Listerine. These Tolkien art pieces are clever and well made, with the chosen quotes matching the product or service very well. These posters are a unique and humorous tribute to a much loved author and a trilogy of books with many, many quotable lines and scenes. Using those quotable lines as advertising slogans is an unusual and funny way of paying tribute. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Fantasy-inspired Advertising:** Using famous lines from popular fantasy works as advertising slogans presents an opportunity to tap into a passionate fanbase and create unique, shareable content. - **Quotable Lines as Marketing Messages:** Using well-known and loved lines from literature as marketing messages presents a chance to connect with consumers on an emotional level and create memorable advertising campaigns. - **Nostalgic Marketing:** Creating advertising campaigns that appeal to consumers' nostalgia for beloved childhood stories and characters can create a powerful emotional connection and draw them to products and services. ### Where This Applies - **Advertising:** The advertising industry can utilize famous quotes from literature and movies to create eye-catching and memorable campaigns. - **Entertainment:** The entertainment industry can capitalize on the continued popularity of beloved fantasy works by licensing their copyrights for use in marketing and merchandise. - **Retail:** Retailers can create their own merchandise featuring iconic lines from popular books and movies to tap into consumers' emotional connection with these works and create unique products. ## Related on Trend Hunter - [British Author-Honoring UK Coins](https://www.trendhunter.com/trends/jrr-tolkien.md) - [Fantasy-Inspired LEGO Sets](https://www.trendhunter.com/trends/the-lord-of-the-rings-lego-set.md) - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [AI-Generated Christmas Posters](https://www.trendhunter.com/trends/christmas-posters.md) - [Sci-Fi-Inspired Classical Posters](https://www.trendhunter.com/trends/sen-donnan.md) - [Retro Space-Themed Puzzled Posters](https://www.trendhunter.com/trends/john-carter.md) - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)