# Premium Toilet Seat Covers Toletta Disposables Make Using Public Loos Less Icky By Lara McCulloch-Carter | Published 2009-03-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/toletta-the-worlds-first-premium-brand-of-paper-toilet-seat-covers References: [ready2spark](http://www.ready2spark.com/2009/01/bathroom-chic.html) & [toletta](http://www.toletta.com/) As they say, necessity breeds innovation, and this product idea was no exception. Toletta disposable paper toilet seat covers are the softest tissues on the market--20% larger and 42% thicker than other brands. And consumers can feel happy about their purchase. A percentage of proceeds help support breast cancer (pink package) or child poverty awareness (blue package). Toletta is now available for sale on their website. They will also be selling to selected retailers and distributors worldwide. With a retail price of $1.25-$1.65 USD, sign me up! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Larger and Thicker Toilet Seat Covers:** There is an opportunity for companies to develop larger and thicker toilet seat covers to improve hygiene and comfort in public restrooms. - **Socially Conscious Product Packaging:** Brands can explore the trend of incorporating social causes into their product packaging, such as supporting breast cancer awareness or child poverty initiatives. - **Direct-to-consumer Sales Channels:** Companies can capitalize on the rise of e-commerce by selling their products directly to consumers through their website, bypassing traditional retail channels. ### Industries Being Reshaped - **Hygiene Products:** The hygiene products industry can create innovative toilet seat covers that offer improved comfort and hygiene for public restroom users. - **Consumer-packaged Goods:** Consumer-packaged goods companies have the opportunity to integrate social causes into their product packaging to create a positive impact and resonate with socially-conscious consumers. - **E-commerce:** The e-commerce industry can benefit from companies selling their products directly to consumers through online platforms, making shopping more convenient and accessible. ## Related on Trend Hunter - [Antimicrobial Toilet Seats](https://www.trendhunter.com/trends/antimicrobial-toilet-seats.md) - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Feature-Packed Smart Toilets](https://www.trendhunter.com/trends/neolet.md) - [Sanitary Bathroom Paper Gels](https://www.trendhunter.com/trends/satu-laboratory-1.md) - [Toilet Paper Gels](https://www.trendhunter.com/trends/wet-wipe-alternative.md) - [Toilet Bowl Cleaner Sheets](https://www.trendhunter.com/trends/toilet-bowl-cleaner-sheets.md) - [Inflatable Portable Toilets](https://www.trendhunter.com/trends/airpot.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Compact Portable Toilet Designs](https://www.trendhunter.com/trends/portable-toilets.md)