# Vibrant Graphic-Heavy Apparel tokyovitamin and HYSTERIC GLAMOUR Launch a Special Capsule By Amy Duong | Published 2020-10-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tokyovitamin References: [hypebeast](https://hypebeast.com/2020/10/tokyovitamin-hysteric-glamour-capsule-with-verdy-release-info) Tokyo-based art and music brand tokyovitamin joins forces with HYSTERIC GLAMOUR on a new collection of apparel for the season. This launch is a part of tokyovitamin's VITAMIN BLUE compilation album launch. A notable part of the capsule are the leather and wool blended letterman jackets -- offered in three colorway options. It boasts chenille appliques made by Verdy for a textural accent. The rest of the capsule features a plethora of ice cream-themed emblems and texts. The silhouettes include tees, crewneck sweaters, hoodies, tote bags, trucker hats, and a mug as well. To round out the colorful collection of goods are three dimensional rubber keychains that boast the shape of the ice cream cone character. Image Credit: HYSTERIC GLAMOUR, tokyovitamin ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Graphic-heavy Apparel:** Opportunity for innovative designs featuring vibrant and bold graphics in the apparel industry. - **Capsule Collections:** Potential for creating limited-edition apparel collections in collaboration with artists or musicians. - **Textural Accents:** Disruptive innovation opportunity to incorporate unique and tactile elements, such as chenille appliques, into apparel. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the trend of vibrant graphic-heavy apparel by incorporating eye-catching designs into their collections. - **Music:** The music industry can leverage capsule collections like tokyovitamin's VITAMIN BLUE compilation album launch to create exclusive merchandise for fans. - **Art:** The art industry can collaborate with fashion brands to infuse unique and textural accents, such as chenille appliques, into their artwork-inspired apparel. ## Related on Trend Hunter - [Ribbon Graphic Fashion Capsule](https://www.trendhunter.com/trends/bott-verdy.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Hi-Fi Streetwear Capsule](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Streetwear Rock Joint Capsules](https://www.trendhunter.com/trends/palace-x-him.md)