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# Japan-Specific Snack Boxes
TokyoTreat is a Subscription Service That Focuses on Japanese Snacks

By Riley von Niessen | Published 2021-03-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tokyotreat
References: [tokyotreat](https://tokyotreat.com/subscribe?rfsn=3037408.2afdd9) & [businessinsider](https://www.businessinsider.com/tokyo-treat-review)

[TokyoTreat](https://www.trendhunter.com/trends/japanese-snack-box) is a [Japanese snack subscription](https://www.trendhunter.com/trends/autumn-splendor) that allows shoppers to conveniently access a wide range of treats that can only be found within the country. The boxes ship worldwide from Tokyo, and come in two variations: Classic and Premium.

The Classic box comes with 12 full-size items, including four popular snacks, two Dagashi, a DIY Japanese candy kit, and a Japanese candy guide book. The Premium box includes all of this and and more, in addition to a Japanese drink, a special [anime-themed snack](https://www.trendhunter.com/trends/shonen-soda), and a party pack—featuring a total of 17 items. All of these products arrive in a bright orange TokyoTreat mailer.

TokyoTreat keeps things interesting by including new prizes every month, along with lifetime discounts, exclusive items, and JapanHaul Points.

Image Credit: TokyoTreat

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 44% | Activity: 57% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Japanese Snack Subscription Services:** Food subscription services that provide access to unique Japanese snacks for global customers.
- **Diversification of Snack Offerings:** Companies that offer unique and diverse snack options from around the world.
- **Cultural Exchange Through Food Products:** Services and products that facilitate cultural exchange through food experiences.

### Industries Being Reshaped

- **Food Subscription Services:** Companies that provide customizable and flexible food subscription services with international or cultural snack boxes.
- **Global Snack and Candy Companies:** International snack and candy companies that seek to expand their offerings to include more diverse and unique treats from specific countries.
- **Tourism Industry:** Travel agents and tour companies that incorporate food experiences into their offerings, allowing customers to explore a country's culture and cuisine.

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