# Dangerous Insect-Clad Packaging Tokyomilk Dark Flirts With Your Sinister Side By Susan Keefe | Published 2012-01-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tokyomilk-dark References: [thedieline](http://www.thedieline.com/blog/2012/1/2/tokyomilk-dark.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [loveandtoast](http://www.loveandtoast.com/margot-elena-brands) Designer Margot Elena recently unveiled her latest work, which she created to house the fragrance company Tokyomilk's new line Tokyomilk Dark. As the name suggests, this [intriguing collection of scents](https://www.trendhunter.com/trends/perfect-nonsense) flirts with the macabre, sporting such [sinister names](https://www.trendhunter.com/trends/heretic-parfum-nosferatu) as 'Arsenic,' 'Bulletproof' and 'Crushed'. One title even playfully references the 80s classic 'Tainted Love'. The bottles themselves are sleek and simplistic. The [solid black containers](https://www.trendhunter.com/trends/black-jar-candle) are a clean rectangular shaped topped with a jet-black cap devoid of any excessive flourish. The labels are silk-screened with white prints of a variety of insects, an octopus, or a feather. The sharp contrast between the color of the container and the stark, shadeless renderings of the figures makes this packaging intriguingly foreboding. Catch a tantalizing whiff of the dark side with the wide variety of scents available from Tokyomilk Dark. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Dark Packaging:** Exploring darker design elements and color palates in product packaging. - **Insect and Creature Imagery:** Incorporating nature and creatures into product packaging design as a focal point for branding. - **Innovative Bottle Shapes:** Exploring unique and simplistic shapes for product bottles to stand out on the shelf. ### Sectors Adopting This - **Fragrance:** Using unique packaging design to differentiate new fragrance lines from competitors. - **Cosmetics:** Incorporating darker imagery and color schemes into cosmetic packaging to appeal to new audiences. - **Alcohol:** Designing product bottles with unique and simplistic shapes to make them stand out on the shelf. ## Related on Trend Hunter - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Darkly Evocative Fragrances](https://www.trendhunter.com/trends/heretic-midnight-toker.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Captivating Cherry Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-juliette.md)