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# Blood-Telling Timepieces
The Tokyoflash 'How Drunk Are You' Watch Prevents Drunk Driving

By Jamie Danielle Munro | Published 2011-06-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tokyoflash-how-drunk-are-you
References: [theawesomer](http://theawesomer.com/how-drunk-are-you/107707/) & [tokyoflash](http://www.tokyoflash.com/en/watches/1/)

The Tokyoflash 'How Drunk Are You' watch will let any drinker know their [blood alcohol level](https://www.trendhunter.com/trends/drunk-driving-detection). For anyone who has had problems with this tricky subject in the past, this watch is the perfect prevention device for a bad decision.

The watch is still a concept design and has not fully been realized as of yet, but with enough response, it could go into production. The Tokyoflash 'How Drunk Are You' watch is a great idea for both an [interesting design](https://www.trendhunter.com/trends/minimal-watch-concept) as well as a device for keeping people safe. Moreover, the watch is so simple to use. With an opening to blow in, the watch will allow any [intoxicated individual](https://www.trendhunter.com/trends/drunk-mode-locker) to use the time-teller with ease.

The Tokyoflash 'How Drunk Are You' watch is an intriguing design that has the potential to save lives.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 22% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Alcohol-monitoring Watches:** Designs and advancements in wearable technology will continue to innovate displays and tracking abilities that monitor alcohol levels effectively and accurately.
- **Lifestyle-focused Wearable Technology:** Drinking habits and prevention technologies will shift focus for wearable technology, particularly with designs that promote safety alongside function and aesthetics.
- **Personal Responsibility Devices:** Wearable technology has an opportunity to promote responsibility and accountability in a variety of ways, including monitoring alcohol consumption or other health and wellness metrics.

### Sectors Adopting This

- **Healthcare Technology:** Companies in the healthcare technology space could explore partnerships with wearable technology companies to integrate alcohol-monitoring and other preventative technologies into their product offerings.
- **Consumer Electronics:** Leaders in the consumer electronics industry can create new design-focused marketing opportunities by developing products with added health and safety benefits that appeal to customers who prioritize socially responsible products and services.
- **Automotive Technology:** Collaborations between manufacturers of wearable technology and automotive technology can lead to innovative products that address the issue of drunk driving, with in-car systems that sync or interconnect with wearable devices.

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