# Tokyo-Based Fashion Editorial Photoshoots GRIND Exhibits Stüssy's Spring/Summer 2018 Collection By Kalin Ned | Published 2018-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tokyobased-fashion References: [hypebeast](https://hypebeast.com/2018/3/stussy-spring-summer-2018-grind-editorial) & [stussy](https://www.stussy.com/us/mens/new-arrivals) This Tokyo-based fashion editorial is the perfect example of how styles with American origins can be translated into chic streetwear overseas. For its Spring/Summer 2018 collection, cult favorite label [Stüssy](https://www.trendhunter.com/trends/stssy-4) embraced a nostalgic approach with retro motifs, colorways and relaxed fits. With this year's silhouettes, the streetwear brand sought out to show off its California-cool heritage. As a result, the Spring/Summer 2018 capsule combines strong workwear motifs with laid-back street and skatewear staples. In turn, [GRIND](https://www.trendhunter.com/trends/dude-wipes-morning-grind-flushable-wipes) literally "recontextualizes the range" by elevating the slouchy jackets, the branded retro crew necks and the patterned short sleeve button-ups in a Tokyo-based fashion narrative. GRIND's 2018 streetwear editorial fuses Stüssy's undoubtedly strong Americana influence with the eerie appeal of East Asia. Photo Credits: [Kento Mori](http://www.kentomori.com/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 89% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Tokyo-based Fashion Editorials:** Opportunity to showcase American styles translated into chic streetwear in Tokyo-based fashion shoots. - **Nostalgic Retro Motifs:** Opportunity to embrace nostalgic approach with retro motifs in fashion collections. - **Recontextualizing Fashion:** Opportunity to elevate and reinterpret fashion brands in different cultural contexts. ### Where This Applies - **Fashion:** Opportunity for fashion brands to explore different markets and styles. - **Photography:** Opportunity for photographers to capture fashion narratives in unique locations. - **Retail:** Opportunity for retailers to market and sell fashion collections that appeal to a global audience. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)