# Tea-Serving Taxis Tokyo Taxi Operator Nihon Kotsu is Giving Out Samples of Suntory Tea By Laura McQuarrie | Published 2016-07-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-taxi References: [en.rocketnews24](http://en.rocketnews24.com/2016/07/09/tokyos-tea-taxis-will-serve-you-a-cold-drink-while-giving-you-a-lift-this-summer/) & [suntory.co.jp](http://www.suntory.co.jp/softdrink/news/pr/article/SBF0433.html) In order to help people get to where they need to go and leave them feeling refreshed in the heat of summer, Tokyo taxi service Nihon Kotsu will be serving free samples of Suntory’s Iemon green tea. These 'Lemon Hospitality Taxis' are decked out with traditional screen tapestries that are typically displayed at the entrances to Japanese shops and restaurants. In addition to receiving a complimentary 500-milliliter bottle of chilled Summer Iemon green tea, Nihon Kotsu taxi passengers will also be gifted a folding paper fan and slippers. With the rise of ridesharing, taxis and other shared methods of transportation have become popular ways to market a product or service, especially since a passenger's attention can easily be captured while they wait to reach their end destination. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Branded Transportation:** Using transportation as a marketing tool through product sampling. - **Ride Experience Enhancements:** Providing additional amenities and gifts to create a unique and memorable ride experience. - **Localized Advertising:** Incorporating traditional cultural displays to enhance brand recognition. ### Sectors Adopting This - **Transportation:** Companies can utilize transportation services to promote their products and services. - **Beverage:** Beverage companies can increase their brand recognition by using transportation services to give out samples. - **Hospitality:** Companies in the hospitality industry can enhance customer experience by providing complimentary gifts and beverages during transportation services. ## Related on Trend Hunter - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Humorous Green-Tea Brand Campaigns](https://www.trendhunter.com/trends/gen-tea.md) - [Ready-to-Pour Tea Shots](https://www.trendhunter.com/trends/kamoti.md) - [Anime-Inspired Taxi Designs](https://www.trendhunter.com/trends/initial-d-1.md) - [Branded Breakfast Water Taxis](https://www.trendhunter.com/trends/capns-commute.md) - [Fruit-Centric Japanese Hotel Experiences](https://www.trendhunter.com/trends/strawberry-afternoon-tea.md) - [Mocktail Tea Sample Sets](https://www.trendhunter.com/trends/mocktail-tea.md) - [Seasonally Inspired Tea Experiences](https://www.trendhunter.com/trends/melon-afternoon-tea.md) - [Refreshing Bottled Green Teas](https://www.trendhunter.com/trends/green-tea-unsweetened-beverage.md)