# Bustling Traditional Establishments This Tokyo Restaurant Marries Tradition with Effortless Style By Rebecca Byers | Published 2015-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-restaurant References: [retaildesignblog.net](http://retaildesignblog.net/2015/08/14/hakataya-daikichi-izakaya-by-design-studio-crow-tokyo-japan/) The Hakataya Daikichi izakaya in Tokyo's Ginza neighborhood is a stunning example of an effortlessly cool establishment that is also exciting and visually stimulating. The after-work establishment was designed by [DESIGN STUDIO CROW](https://www.trendhunter.com/trends/bellustar-tokyo), who stuck to an underlying theme of representing Hakata. The representation of Hakata is centered on the Hakata Festival that takes place in the ward every July. The festival-inspired decor at this [Tokyo restaurant](https://www.trendhunter.com/trends/fifteen-east) is characterized by stools with mismatched tops and a large mural along the back wall. The ceiling is centered on a chandelier made up of festival-style lanterns created by a Hakata festival artist. The exciting atmosphere was designed to create a relaxing yet stimulating customer experience while subverting conventions on what the [usual izakaya](https://www.trendhunter.com/trends/silence-please) entails. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 42% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Effortless Cool Design:** This trend presents an opportunity for businesses to create visually stimulating and exciting establishments that are also effortlessly cool. - **Festival-inspired Decor:** Incorporating festival-inspired decor into establishments provides a unique and engaging customer experience. - **Subverting Conventions:** By challenging traditional norms and subverting conventions, businesses can create refreshing and innovative concepts for their establishments. ### Where This Applies - **Restaurant and Hospitality:** In the restaurant and hospitality industry, there is an opportunity to embrace the trends of effortless cool design and festival-inspired decor to create unique and memorable dining experiences. - **Interior Design:** The interior design industry can explore the trend of festival-inspired decor to bring a lively and engaging atmosphere to various establishments. - **Event Planning:** Event planning professionals can utilize the trend of subverting conventions to create unconventional and attention-grabbing experiences for clients. ## Related on Trend Hunter - [Lantern-Dangling Steakhouse Restaurants](https://www.trendhunter.com/trends/aragawa.md) - [Design-Forward Omakase Restaurants](https://www.trendhunter.com/trends/omakase-restaurant.md) - [Luscious Dining Bars](https://www.trendhunter.com/trends/ful-kyoto.md) - [Japanese Landscape-Donned Restaurants](https://www.trendhunter.com/trends/ginza-41.md) - [Minimalist Warehouse Dining](https://www.trendhunter.com/trends/sko-restaurant.md) - [Japanese Farmhouse-Inspired Restaurants](https://www.trendhunter.com/trends/uchi.md) - [Japanese Listening Bar-Inspired Restaurants](https://www.trendhunter.com/trends/commune-design.md) - [Ginza Glossy Lounges](https://www.trendhunter.com/trends/vip-lounge-in-ginza.md) - [Cross-Influence Fusion Cafes](https://www.trendhunter.com/trends/challe-caf.md)