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# Undulating Udon Buildings
A Wavy Tokyo Noodle Shop by ISSHO Architects

By Marissa Liu | Published 2010-03-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-noodle-shop
References: [archdaily](http://www.archdaily.com/51861/noodle-shop-issho-architects/) & [issho](http://www.issho.com/)

ISSHO Architects designed this curvaceous Tokyo noodle shop. The restaurant actually specializes in soba, not udon noodles. The exterior was meant to evoke a traditional Japanede townhouse and although the designers managed to capture this feeling, the building looks downright modern.

The Tokyo noodle shop's Machiya-style wooden louvers are what give it such a classical vibe. The sensation is recreated inside with a [wavy white sectional ceiling](https://www.trendhunter.com/trends/awt-bar). The shop's owner lives in a [modest apartment above the restaurant](https://www.trendhunter.com/trends/oku-house).

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 31% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Curvaceous Architecture:** The trend of designing buildings with curvaceous forms presents opportunities for innovative and visually striking architectural designs.
- **Blending Tradition and Modernity:** The trend of combining traditional architectural elements with modern aesthetics offers opportunities for creating unique and culturally rich spaces.
- **Sensory Interior Experiences:** The trend of creating immersive interior environments that engage multiple senses provides opportunities for creating memorable dining experiences.

### Who This Affects Most

- **Architecture:** The architecture industry can leverage curvaceous designs to create distinctive buildings and structures that stand out in the built environment.
- **Hospitality:** The hospitality industry can incorporate elements of traditional and modern architecture to create unique and immersive dining spaces that attract and engage customers.
- **Interior Design:** The interior design industry can explore ways to create sensory experiences within spaces, enhancing the overall ambiance and enjoyment for visitors.

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