# Positive Fashion-Focused Events DHL Partnered with TOKYO GIRLS COLLECTION on Live-Stream Event By Niko Pajkovic | Published 2021-12-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-girls-collection References: [hypebeast](https://hypebeast.com/2021/12/dhl-mynavi-tokyo-girls-collection-2021-campaign-info) & [inmotion.dhl](https://inmotion.dhl/en/fashion/article/dhl-takes-tokyo-girls-collection-global) In a bizarre but socially positive partnership, international delivery and logistics company [DHL](https://www.trendhunter.com/trends/dhl-and-subject) teamed up with Japanese fashion label TOKYO GIRLS COLLECTION to highlight the importance of [sustainable fashion](https://www.trendhunter.com/trends/coach-and-poshmark). More specifically, DHL sponsored Mynavi TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER, an eccentric Japanese fashion event that was live-streamed on [Youtube](https://www.trendhunter.com/trends/nose-dive-podcast) and LIVE LIVE. In addition, at the event, the brand launched the DHL STAGE, which was used to promote DHL's philosophy of 'Positive Fashion.' The DHL STAGE showcased a wide range of "sustainable, genderless, and borderless" looks with brands and models that embodied DHL's vision of fashion's future. Moreover, DHL partnered with global fashion e-commerce site FASBEE to enable customers worldwide to directly purchase products that were featured on the DHL stage. Image Credit: DHL ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 19% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunities for logistics companies to partner with fashion brands and promote sustainable fashion through events and campaigns. - **Live Streaming Events:** Opportunities for brands to live-stream their events to a wider and global audience, making them accessible to customers worldwide. - **Direct-to-consumer Sales:** Opportunities for e-commerce companies to partner with fashion brands and logistics companies to enable customers worldwide to directly purchase products featured in live-streamed events. ### Who This Affects Most - **Logistics:** Logistics companies can partner with fashion brands and promote sustainable fashion through events and campaigns. - **Fashion:** Fashion brands can live-stream their events to a wider and global audience, making them accessible to customers worldwide. - **E-commerce:** E-commerce companies can partner with fashion brands and logistics companies to enable customers worldwide to directly purchase products featured in live-streamed events. ## Related on Trend Hunter - [Upcycled Delivery Uniform Bags](https://www.trendhunter.com/trends/dhl-and-subject.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)