# Patterned Storefront Displays The New Tokyo Coach Store Showcases Shelves in an Artistic Manner By Jordy E | Published 2013-04-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-coach References: [gizmodo](http://gizmodo.com/5994258/the-exterior-of-this-tokyo-coach-store-is-a-pattern-on-the-outside-and-shelves-on-the-inside) & [dezeen](http://www.dezeen.com/2013/04/10/) The new [Tokyo Coach](https://www.trendhunter.com/trends/ader-error-tokyo-space) store is set to showcase an artistic store front. Intricate geometric patterns line the windows, displaying what customers would take from the outside to be an [intricate exhibit](https://www.trendhunter.com/trends/proenza-schouler1). The inside of this Coach store reveals a different side to the zig zag shapes. The storefront is actually comprised of a series of shelving units. These units will be used to hold individual Coach items, featuring only one accessory such as a handbag, a pair of sunglasses or a belt. Standing behind this shop is design firm [OMA](https://www.trendhunter.com/trends/crafted-world-exhibition-1). OMA draws inspiration from Coach stores of the 1940s here, bringing a bit of the brand's established history into the present day via this two story-tall structure. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 63% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Artistic Storefront Displays:** Opportunity for retailers to create visually captivating storefronts that engage customers and enhance brand image. - **Individualized Product Showcasing:** Opportunity for retailers to display one product per shelf, highlighting its unique features and creating a more personalized shopping experience. - **Historical Design Inspiration:** Opportunity for retailers to draw inspiration from the past and incorporate elements of nostalgia into modern store designs. ### Industries Being Reshaped - **Retail:** Retailers can leverage artistic storefront displays and individualized product showcasing to attract and retain customers, driving sales and brand loyalty. - **Fashion:** Fashion brands can use unique store designs like the Coach store in Tokyo to create immersive and memorable shopping experiences, showcasing their products in a visually stunning way. - **Interior Design:** Interior design firms can explore historical design inspiration to create innovative and visually captivating retail spaces that resonate with consumers. ## Related on Trend Hunter - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md)